2016 was a big year in eSports as numerous major investments were made, non-endemic businesses entered the fray, the industry saw the first signs of aggregation and the attention of wider media was gained, and sustained.
2017 will no doubt be more of the same as the industry continues to gather pace and more is tried, learned and understood about how to monetise this growing interest.
2016 Year in Review: Digital Games and Interactive Media
Specialist gaming research company, SuperData, has released its annual report to help us better understand mobile, PC and console gaming, eSports, gaming video content and Virtual Reality. Click here to check out the headlines and download the report.
What are the opportunities within eSports for brands and rightsholders?
Looking to the future, a panel consisting of Malph Minns (MD, Strive Sponsorship), Dominic Sacco (Content Director, British eSports Association), Carleigh Morgan (Researcher, King’s College London and Global Research Director, Institute for eSports Leaders) and Josh Williams (Founder of NUEL, The National University eSports League) addressed the question on everyone’s lips at the University of Salford’s Centre for Sports Business eSports and the Future of Sport symposium. Click here to watch the discussion.
Strive’s growing reputation as an eSports opinion leader means we will have some exciting announcements to share with you soon. If, in the interim, you are keen to better understand whether eSports can play a role in helping your business meet its objectives, don’t hesitate and get in touch.
–ENDS–
