English Premier League side, AFC Bournemouth has appointed Two Circles, the data-driven sports agency to help the Club to deliver a new digital platform to support their fans, partners and club stakeholders. This partnership will help the Club enhance fan engagement and increase commercial performance, including leveraging the Club’s digital assets. As one of the most forward thinking clubs, Bournemouth will be working with Two Circles to develop and expand these commercial opportunities.
Bournemouth are establishing themselves in the top flight of English football and the major steps forward that they have taken on the pitch need to be matched off the pitch and in particular through their marketing activity.
In addition to helping the Club as they relaunch their digital platform, Two Circles are also implementing a brand new data management infrastructure that will sit behind the site and all the clubs digital platforms. The new solution will merge a number of disparate data sources and create the foundation for a new approach to data driven marketing and fan engagement at the Club.
Rob Mitchell, Commercial Director at AFC Bournemouth, said: “When you arrive in the Premier League every aspect of the club has to up its game. With the help of Two Circles we are already taking the next steps to develop and improve our revenue streams from both existing and new sources. Two Circles has provided us with invaluable insight which is designed to ensure that our commercial operations keep pace with our step up to the top flight”.
Alex Gummer, Lead Consultant at Two Circles, added: “We are delighted to be working with another top Premier League club and look forward to developing our relationship. Bournemouth have been one of the real success stories in recent seasons and the Club is clearly determined to keep moving forward. We are working together to meet their commercial ambitions through maximising the Club’s digital assets and providing the Club with a strategy that will benefit them and their fans”.
Two Circles has been helping rights holders build stronger relationships with their customers since 2011. The 100-strong business is now working across the globe in support of its clients.
For further information, contact Maggi Broadbent, Two Circles, on +44 207 1584221.
About Two Circles
Two Circles is a data-driven sports marketing agency that helps sports organisations build stronger relationships with their customers to drive growth. The business helps its clients improve customer experience, increase revenue and enhance their partner proposition. In May 2015, Two Circles became part of ESP Properties, a WPP company.
The agency’s clients include major teams, leagues and governing bodies in many markets including England and Wales Cricket Board, Valencia CF, Liverpool FC, Ascot Racecourse, ATP Media and the Lawn Tennis Association as well as many other leading global organisations in a host of sports.