Andy has worked in the sponsorship industry for 25 years, first on the media owner side for Capital Radio and EMAP developing and marketing commercial radio and cross media sponsorship properties.
Since 1998 he has been actively involved in the agency world, initially building a sponsorship capability within CIA Media Network (now MEC Access) and then moving to Fast Track, part of the global Sports and Entertainment Group CSM, building to a role as CEO. Fast Track worked with a range of blue chip organisations helping them to return value to their businesses through partnerships in sport.
He recently became a freelance consultant and is now CEO of Oaks, an agency working with clients in sport and the third sector delivering transformational strategy, business planning, grant funding & sponsorship projects.
“For me a great campaign must deliver three things:
- Total clarity on the core objectives.
- Brilliantly creative execution which consistently adds value to the customer experience.
- An understanding of how the campaign delivered through a commitment to measurement.
I love focus, inspiration and evidence in equal measure!”