WPP’s award-winning sports marketing agency to support AVP in new data-driven approach
The Association of Volleyball Professionals (AVP) and WPP-owned data-driven sports marketing agency Two Circles have announced a new partnership that will help the AVP deepen relationships with current and potential fans across live events and other platforms, such as digital content.
The new partnership will see BT Sport Industry Agency of the Year Two Circles support the AVP with its data-driven approach and market-leading products to understand its fanbase better, and use insight around its relationship with the beach volleyball audience to increase fan engagement, optimise marketing and drive commercial growth in areas such as sponsorship.
Established in 1983, the AVP has a rich 30-year history creating, staging, and marketing some of the most innovative and engaging sporting events in North America. The organisation has been home for some of volleyball’s pioneers and top professional athletes, including gold medalists Karch Kiraly, Kent Steffes, Misty May-Treanor, Kerri Walsh Jennings, Todd Rogers, and Phil Dalhausser.
“We are thrilled to team up with Two Circles, an agency with a solid reputation both domestically and internationally,”
Said Donald Sun, managing partner, AVP.
“We are thrilled with the results that they’ve already produced and believe that they will play a central role in our ambitions to grow both our business and understanding of who our fans are, and what shapes their relationship with beach volleyball at a much deeper level.”
Two Circles CEO Gareth Balch added:
“AVP is an ambitious rights-holder – and one that is committed to doing things differently and harnessing the power of the new digital landscape to take their amazing product to sports fans across the world. We’re excited to be working with such an innovative organisation and seeing the positive results of our data-driven partnership.”
Two Circles’ North American partners now include the NFL, MLS, United Bid 2026 and the AVP.
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About Two Circles
Two Circles is a WPP-owned, data-driven sports marketing agency that helps sports organisations grow relationships with their audiences and partners to drive commercial growth. Working with some of the biggest rights-holders in sport across the UK, North America and mainland Europe, the business helps its clients improve customer experience, increase revenue and enhance their partner proposition. In April 2017, for the second time in its six-year history, Two Circles was named Agency of the Year at the BT Sport Industry Awards. Visit: http://www.insidetwocircles.com/
Two Circles contact:
Matt Cutler, Two Circles
About AVP
Established in 1983 and currently headquartered in Southern California, the AVP is the world’s premier beach volleyball organization. The brand has a 30-plus year rich history in creating, staging and marketing some of the most innovative and engaging sporting events in North America, and has developed an annual circuit that is not just a sporting event but a lifestyle as well. The AVP has been the home of some of the most respected athletes in professional sports, including gold medalists Karch Kiraly, Kent Steffes, Misty May-Treanor, Kerri Walsh-Jennings, Todd Rogers and Phil Dalhausser. The AVP today is comprised of four divisions: AVP Academy, AVPNext, the AVP Pro Tour and their non-profit 501(c)3 organization, AVPFirst. For more information, visit: www.avp.com
AVP contact:
Kate Franklin