The hire marks further expansion of the senior team led by CEO Andrew Billingham
Aviva Arena, operated by YTL Live announced today that Martyn Jenkin will join as Head Of Partnerships for the venue. Martyn who will report to Sarah McBride, Partnerships Director Aviva Arena comes with an impressive track record across partnerships and brand deals. In his previous role at Momentum Worldwide, Martyn led American Express’s ticketing partnerships with the likes of F1, the NFL, Wimbledon, BST Hyde Park and AEG as well as driving Amex presale activations across global tours for Harry Styles and Olivia Rodrigo.
Aviva Arena, the new 20,000 capacity arena in Bristol is currently under construction and set to open in late 2028. This is of one of Europe’s most ambitious live entertainment venues and the first of its size in the South West of England – a game changer for the region. It is estimated to contribute £1 billion to the local economy over the first decade of operation and create more than 2,000 jobs during construction, with up to a further 500 permanent roles once the arena is operational. An estimated 1.4 million people are expected to attend live music, sports and entertainment at Aviva Arena each year.
Martyn’s background is rooted in music. Prior to Momentum he was at Academy Music Group working with brands such as O2, Barclaycard, Jägermeister and PepsiCo. He led O2’s Priority Gig Series delivering shows with artists including Wizkid, Sam Fender and RAYE.
CEO of YTL Live, Andrew Billingham said: “Martyn’s experience of delivering innovative partnerships for some of the world’s most recognised brands, rights holders and live events makes him an outstanding addition to our growing team. Securing talent of Martyn’s calibre demonstrates our continued commitment to building a venue and destination that sets new standards for live entertainment and commercial partnerships.”
Sarah McBride, Partnerships Director Aviva Arena said: “Martyn’s track record speaks for itself. He will bring a wealth of experience, creativity and energy to the role. Aviva Arena is set to transform the live entertainment landscape and the scale and opportunities for brands and partners is incredibly exciting. We are looking forward to welcoming Martyn to the team as we deliver a world class offering.”
Head of Partnerships Aviva Arena Martyn Jenkin said: “I’m incredibly honoured to be joining YTL Live at such an exciting time. Being part of Aviva Arena’s journey from the outset is going to be a hugely rewarding experience, and I’m looking forward to building a best-in-class partnership portfolio. There’s a lot of hard work ahead, but it will be equally hard to wipe the smile from my face.”
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