European Sponsorship Association

Promoting best practice and raising industry standards in sponsorship activities

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You are here: ESA home / Awards / 2022 Shortlist

2022 Shortlist

1 December 2021

2022 #ESAawards Special Categories

Agency of the Year (Pan-Europe)
– Nielsen Sports
– Octagon
– WeAreFearless.

Agency of the Year (Single Nation)
– Core Sponsorship
– MKTG Sports & Entertainment
– MONGOOSE SPORTS AND ENTERTAINMENT
– Teneo Sports Advisory

Best Ethical Response to COVID-19
– #GamingWithoutBarriers
– Drive Show
– FRS Recruitment – 70 Minutes of Home
– Gamers Without Borders
– Russian Hub at CYBATHLON 2020
– Something is happening at Ulven
– SuperValu, Centra & The GAA – Club Together

Event of the Year sponsored by Dataflow Events
– FedEx: Official Logistics Partner of UEFA EURO 2020
– Gjensidige – “Home alone-together”
– Gjensidige – “Hunting the fire”
– I Am Team GB presented by Toyota

Rights Holder of the Year sponsored by caytoo
– AEG Europe Global Partnerships, Uber Boat by Thames Clippers
– BLAST
– ParalympicsGB: Rights Holder of the Year

Special Categories announced at ceremony

ESA Best of Europe sponsored by SPONSORIUM
– Bronze
– Silver
– Gold

See the ESA Best of Europe nominees here

ESA Sponsorship of the Year

2022 #ESAawards Sector-focused awards

Arts and Culture Sponsorship
– Seachtain na Gaeilge le Energia
– Something is happening at Ulven
– Tiny Plays for a Brighter Future

Esports and Gaming Sponsorship
– BLAST x TW Steel – Time to Rush
– Drive Is The Difference
– Fnatic x BMW – When Ultimates Meet

Media Sponsorship
– #VisitNature by Nature Valley
– Electric Ireland & Pieta – Darkness Into Light
– Life Style Sports sponsors SPIN’s Summer Mash Ups
– Londis: Proud Sponsor of Ireland’s Fittest Family
– McDelivery delivering I’m A Celebrity…Get Me Out of Here!!
– Zig and Zag do ESB Science Blast

Music Sponsorship
– BMW Play Next x All Points East
– cinch Presents Live Nation UK Music Festivals
– Something is happening at Ulven

Purpose-led Sponsorship: 2 sub-categories

Purpose-led Sponsorship  – Non-sport
– A Responsible Choice from Day One
– Eco Explorers Club
– Energia Get Ireland Growing
– Leaving a mark we’re proud of. Children’s reading in Ireland.
– Mastercard: Priceless Planet Coalition & The Open Water Project

Purpose-led Sponsorship – Sport
– “Guinness – #NeverSettle” – Hope&Glory (GB) and Wilson Hartnell (IOI)
– AIG Effort is Equal
– BT #DiscoverDisabilityFootball
– DHL x Formula E: Every Move Counts
– GameChangersNI

Sport Sponsorship: 3 sub-categories

Sport Sponsorship < €1M
– ALPSKO SUPERHEROES
– FBD Insurance “Support” of Team Ireland
– I Am Team GB presented by Toyota
– Indeed #TalentUnleashed
– Run for Future by Neste
– The Blue Tire – Swapfiets
– With You All The Way

Sport Sponsorship €1M – €5M
– Bank of Ireland – Never Stop Competing
– Dreams x TeamGB x ParalympicsGB
– Electric Ireland GAA Sponsorship
– Infosys & Roland Garros 2021: Undistance Campaign
– McDonald’s Fun Football
– Vodafone x The British & Irish Lions

Sport Sponsorship > €5M sponsored by DataPOWA
– Bridgestone – Proud Partner of the Olympic Games
– BT x Home Nations
– Cadbury FC – Club Together
– Heineken x EURO 2020

2022 #ESAawards Discipline-focused awards

Best Employee Engagement
– Building to Tokyo – ParalympicsGB x Sir Robert McAlpine
– Gjensidige – “Home alone-together”
– Gjensidige – “Hunting the fire”

Best Newcomer
– Dettol Up: Play On
– FRS Recruitment – 70 Minutes of Home
– Webex & McLaren – Driving Collaboration

Best Use of Branded Content
– Dreams x Team GB x ParalympicsGB: Dreams Team Bedtime Stories
– Fnatic x BMW – When Ultimates Meet
– Webex & McLaren – Driving Collaboration

Best Use of Digital Channels (inc Social Media): 2 sub-categories

Best Use of Digital Channels (inc Social Media) – Non-UGC
– FedEx – Official Sponsor of the UEFA Europa League
– FRS Recruitment – 70 Minutes of Home
– Indeed #TalentUnleashed
– NTT DATA Experience at TheOpen 2021
– Reading in Ireland. Leaving a Mark We’re Proud Of

Best Use of Digital Channels (inc Social Media) – UGC
– #VisitNature by Nature Valley
– AIG Show Your Skills
– Kia #MakeYourMove

Best Use of PR
– Energia Get Ireland Growing 2021
– “Guinness – #NeverSettle” – Wilson Hartnell (IOI) and Hope&Glory (GB)
– Indeed #TalentUnleashed

Best Use of Talent
– Allianz and Ellen Keane
– Aviva Ireland Safe To Dream Campaign
– BT & Hope United
– HSBC x Nolli Waterman ‘Finding Her Voice’
– Immedis: Platform for Good
– Indeed #TalentUnleashed

Best Use of Virtual Experiences sponsored by vVenues: 2 sub-categories

Best Use of Virtual Experiences – Existing Event sponsored by vVenues
– 2021 Vhi Virtual Women’s Mini Marathon
– FedEx: Official Sponsor of UEFA Europa League and EURO 2020
– Gjensidige – “Home alone-together”
– Seachtain na Gaeilge le Energia
– Virtual Official Match Ball Carrier – UEFA Europa League Final 2020
– Vodafone Team of Us LIVE

Best Use of Virtual Experiences – Newly Created Event sponsored by vVenues
– DHL x Manchester United – A World United
– Nexen Road to Man City
– The O2 in Fortnite featuring easy life

See previous years’ winners here

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