Credit: Gareth Chaney, Coalesce Photography
RTÉ has today announced Benetti Menswear as the sponsor of its 2026 Amgen Irish Open coverage for a sixth consecutive year, further strengthening the heritage clothing brand’s alignment with one of the biggest events on the Irish sporting calendar.
The sponsorship, brokered by The Engine Room, includes sponsorship stings across coverage of the 2026 Amgen Irish Open on RTÉ2 and RTÉ Player, as well as digital takeovers on rte.ie.
Taking place at Trump International Golf Links & Hotel in Doonbeg, Co. Clare, from September 10th – 13th, 2026, the championship will bring top-ranking players including Rory McIlroy, Shane Lowry and Jon Rahm to Ireland’s spectacular west coast for four days of world class golf. RTÉ will broadcast over 20 hours of live coverage from the event.
Speaking about the sponsorship, John Spain, Digital Partnerships Manager, RTÉ Commercial said: “Benetti Menswear first came onboard as sponsor of RTÉ’s Amgen Irish Open coverage in 2021 and have become a valued commercial partner over the last six years. We’re thrilled to have their continued support in bringing every drive, putt and pivotal moment to Irish audiences live and direct from Doonbeg.”
Vincent Nally, Benetti Menswear, said: “We’re delighted to partner with RTÉ as official sponsor of its coverage of the 2026 Amgen Irish Open. Golf has a huge following across Ireland and this is one of the standout events on the Irish sporting calendar, so it’s a fantastic platform for Benetti to be part of. As an Irish menswear brand, we’re proud to align Benetti with major sporting occasions and to support RTÉ in bringing all of the action to audiences across the country.”
Cáit Maguire, Managing Director, The Engine Room, added: “The Irish Open is one of the standout events in the Irish sporting calendar, making RTÉ’s coverage a powerful opportunity for brands to engage with audiences at scale. We’re delighted to have facilitated this partnership for Benetti Menswear, bringing together a premium Irish brand and the broadcast free-to-air of a premium Irish sports event that shares similar values of excellence, performance and quality.”
Watch the 2026 Amgen Irish Open on RTÉ2 & RTÉ Player from September 10th –13th 2026
-ENDS-
For further information, please contact:
Maureen Catterson, Communications Manager, RTÉ | maureen.catterson@rte.ie
Aoife O’Regan, Marketing Coordinator – Commercial, RTÉ | aoife.oregan@rte.ie
