Leading esports entertainment company BLAST has renewed and expanded its partnership with Shikenso Analytics, reinforcing its commitment to providing brands with world-class sponsorship measurement solutions across its global tournament ecosystem.
Having worked together since 2023, BLAST and Shikenso have built a strong foundation for data- driven brand evaluation and fan engagement insights. Through this new multi-year agreement, Shikenso Analytics will continue to track and analyze brand visibility across BLAST’s flagship events, including BLAST Premier, RLCS, FNCS, BLAST Slam, BLAST R6, and the BLAST.tv Austin Major.
By integrating Shikenso’s AI-powered video and social analysis tools, BLAST will deliver richer performance metrics to partners, unlock deeper fan engagement insights, and maximize brand sponsorship value.
James Brown, Commercial Director at BLAST, said: “Since partnering with Shikenso in 2023, we’ve seen firsthand the impact of deeper sponsorship data and faster insights. Expanding the scope of our collaboration was a natural step as we look to provide even greater value to our partners across more of our events. 2025 is a blockbuster year for BLAST — branching across four continents and with
multiple partners onboard, we’re looking forward to providing our partners with extensive data.”
Arwin Fallah Shiraz, Co-CEO & Co-Founder at Shikenso Analytics: “Our work with BLAST continues to set a high benchmark for sponsorship analytics in esports. We’re proud to expand this partnership and to deliver even more actionable insights that help drive measurable growth for BLAST and its partners.”
For more insights on sponsorship analytics and partnership opportunities, visit Shikenso’s website.
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Shikenso Analytics: Your Pathway to Data-Driven Sponsorship Success.
In the world of sports, esports and entertainment, understanding the true impact of sponsorships is crucial. That’s where we, Shikenso Analytics, come in. Founded in Germany in 2017, we are driven by the ambition of transforming intuition-based decisions into data-backed strategies. Leveraging industry leading AI technology, we make sponsorships quantifiable in real time, measuring generated media and brand values for a granular assessment of your sponsorship ROI.
Shikenso’s comprehensive toolkit ranges from image recognition, audience analysis, audio and voice tracking to text sentiment analysis, all designed for understanding and enhancing brand visibility and engagement across various channels such as broadcasts, OTT, live streams, online media and social media.
Our approach simplifies the complex, making actionable insights accessible for rights holders and brands. Clients include agencies like Fuse, Sportfive, and GroupM, sports organizations such as the Belgium Pro League, DFL, and Club Brugge, as well as major brands like Pringles, Aldi, and Red Bull. With Shikenso, you’re not just guessing; you’re knowing. Let’s navigate the future of sponsorship together, backed by data you can trust.
For more information visit our homepage.
About BLAST
We’re on a mission to take esports to the next level of global entertainment. We excite and invite billions of fans to join the esports revolution. We create live and digital experiences – from tournaments that pack out major arenas around the world to great content that’s guaranteed to blow your socks off.
We are famous for our unparalleled production quality and game changing fan-first moments. Bringing together the best teams and biggest superstars to fight it out for glory and multi-million dollar prize pools. Attracting tens- of-thousands of fans to our crazy-big-adrenaline-pumped live events in big arenas from London and Singapore to Austin and Rio, with millions more watching at home from all around the world on our global broadcasts.
We work with some of the world’s best game publishers and brands to elevate their properties into amazing esports experiences. We are currently working with world-leading game publishers Epic Games, Valve, KRAFTON and Ubisoft to produce, market and deliver esports for popular titles Rocket League, Fortnite, Rainbow Six, PUBG and Counter-Strike 2.
Press Contact:
Benedikt Becker VP Marketing
