The final design features local elements of the host city combined with iconic aspects of the competition
The brand identity for the 2024 UEFA Champions League final in London was officially unveiled today at this season’s group stage draw at the Grimaldi Forum in Monaco.
While the design changes every year to show distinctive elements of each host city, the trophy remains at the centre of the visual identity, ensuring a consistency between finals and recognisability over time.
This year’s design was inspired by the vibrancy and culturally mixed nature of London. It reflects the energy and constant movement of the city with shapes hinting at the iconic buildings and the urban vastness whilst contrasting with the green spaces that can be found everywhere in London and that are central to so many people’s lives.
Created by London-based artist Supermundane, his signature geometric drawings and distinctive use of colours, lines and optical effects have become an instantly recognisable feature of the contemporary design landscape, and his playful and vibrant style helped create a unique visual to aptly represent the ultimate sporting event.
The 2024 UEFA Champions League final will take place in London at Wembley Stadium on 1 June 2024.
The new brand identity was developed in collaboration with UEFA’s marketing partner TEAM Marketing AG and branding agency Frame.
Note to media
Visuals of the brand identity are available for download on the UEFA Media Channel for editorial purposes only and with a credit to @UEFA.