brandmeetsbrand is delighted to announce two new sponsorship deals for the International Wine and Spirit Competition 2014. This prestigious event, dubbed ‘the Oscars of the wine world’ promotes the quality and excellence of the world’s best wines, spirits and liqueurs and is known and trusted by consumers as an international badge of quality.
Now in its 45th year, the results are widely covered in both consumer and specialist media with an estimated audience of 1.9 billion worldwide keen to find out which brand has won the much sought after IWSC Medals. The Awards night, held at London’s Guildhall is the most prestigious night in the industry calendar with over 500 attendees from all over the world – literally a ‘who’s who’ of the drinks industry.
brandmeetsbrand has now secured two new partners who will be sponsoring key award categories in this year’s event – Irish bottling giant, Encirc and international wine and spirits trade fair, ProWein.
Encirc are sponsoring two award categories – the Wine Buying Team of the Year 2014 and the prestigious Winemaker of the Year 2014. Pro Wein will be sponsoring the Independent Retailer of the Year Award. They join a stellar line up of sponsors already working with the IWSC including Chivas Brothers, Gonzalez Byass and Waitrose who benefit from branding, exposure and a raft of additional benefits in the build up to Award night and beyond.
Karen Morris, Director of brandmeetsbrand, said: “We are delighted to be able to confirm Encirc and Pro Wein as sponsors in this special year for the IWSC. The comprehensive benefits on offer from associating with the Awards will be a potent addition to both companies’ brand promotion strategy”.
brandmeetsbrand is the exclusive sponsorship agency for the IWSC, and works to secure sponsorship across their range of properties and events.
–ENDS–
About brandmeetsbrand:
brandmeetsbrand is an independent sponsorship agency, launched in 2003, which specialises in sourcing sponsorship for entertainment, sport, arts and the public sector. Clients include; Hyde Park Winter Wonderland, London Irish Rugby Club, World Photography Organisation and the British Postal Museum.
For more details, please contact Adam Landau on 0207 482 6635 or adam@brandmeetsbrand.com
www.brandmeetsbrand.com
About the International Wine and Spirit Competition:
Launched in 1969 by its founder, the wine chemist Anton Massel, the International Wine and Spirit Competition awards excellence medals to wines and spirits worldwide, encouraging consumer and trade recognition for quality products.
The IWSC receives entries from nearly 90 countries worldwide. No matter where the entry originates, whether it is youthful or aged, it is judged according to its class and treated with respect and consideration.
The Competition has the support of many of the world’s top wine and spirit producers, setting the international benchmark for quality. The unique combination of detailed technical analysis and specialist judging panels means that gaining an IWSC ‘Competition Award’ is an exceptional achievement.
www.iwsc.net
About Encirc:
Encirc are the only company to offer a full service throughout the supply chain, saving time, money and effort with two sites; one in Derrylin, Ireland, and the other in Elton, Cheshire.
Their three services provide customers with a single solution. They offer container glass manufacturing, filling and logistics, which is unique in the field.
www.encirc360.com
About ProWein:
ProWein is the international leading trade fair for the wine and spirits business. More and more exhibitors and visitors are making use of the world’s leading trade fair in order to partake in the diverse range on offer from the international wine industry. In 2014, the fair attracted 4.830 exhibitors from 47 countries, 49.030 trade visitors from more than 100 countries and 1.011 journalists from 43 countries.
The next ProWein takes place on March 15-17th 2015 in the Dusseldorf Exhibition Centre, Germany.
www.prowein.com