This summer, BYD brought the Belgian coast to life in partnership with Play Nostalgie, inviting the public to a unique karaoke experience in a car. A BYD was placed on the Nieuwpoort promenade, offering visitors a special opportunity to sit in the car, choose their favorite song, and showcase their hidden singing talents to passers-by.
This immersive activation was a great success among both vacationers and music lovers, strengthening BYD’s presence in a playful and interactive way. But the experience didn’t stop there.
At the same time, BYD was also a major player at the Nostalgie Beach Festival, with a bigger and more impactful setup. This space, designed by Wasserman, optimized the brand’s visibility during the festival and offered memorable moments, presenting the car brand in a festive and friendly atmosphere.
Wasserman managed the entire project, from sponsoring to the design and production of the stands, both in Nieuwpoort and at the Nostalgie Beach Festival, ensuring optimal visibility for BYD and direct engagement with the public.
