CAA Sports, a division of leading entertainment and sports agency Creative Artists Agency (CAA), today announced an exclusive commercial agreement with two-time heavyweight world champion Anthony Joshua, in partnership with his 258 Group.
As part of the agreement, Freddie Cunningham joins the CAA Sports Talent Group as Head of Client Strategy. In this role, he will oversee Joshua’s commercial activities, spanning endorsements, speaking, publishing, and beyond, working in close collaboration with the 258 Group and its family office, with the aim of expanding into new international markets and opportunities. Based in London, Cunningham will also support athlete business development and strategic growth across the agency’s international roster, reporting into Roman Di Somma, CAA Sports’ Head of International Talent.
Recognised globally as one of the most accomplished heavyweights of his generation, Joshua is a two-time World Champion. He turned professional in 2013 following a standout amateur career, which culminated in a gold medal at the 2012 London Olympic Games. He has since compiled a professional record of 29–4 and remains a leading figure in the division, with his next bout scheduled for July 25.
Outside the ring, Joshua and his 258 Group have built one of the most successful portfolios of businesses and interests in global sport, with strategic investments across technology, real estate, content production, health and performance. He has also secured successful partnerships with leading brands including Under Armour, British Airways, Audemars Piguet, Hugo Boss, Lucozade, Jaguar Land Rover, DAZN, EA Sports, Revolut, Meta and Beats by Dre.
Joshua’s business interests, family office and in ring matters will continue to be overseen by his 258 Group, with communications managed by long term partners Soapbox, legal affairs handled by Level and promotional matters by Matchroom Boxing.
He joins a global roster of CAA Sports clients including José Mourinho, Son Heung-min, Liam Lawson, Sky Brown, Cole Palmer, Gary Neville, Laura Woods, Kobbie Mainoo and Robert Lewandowski, among others.
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About Creative Artists Agency
Creative Artists Agency (CAA) is a leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, media finance, consumer investing, fashion, brand management and consumer product licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world.
The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, form brand marketing services division, and launch a family office advisory practice, among other innovations. Named Most Valuable Sports Agency by Forbes for 10 consecutive years, CAA represents more than 3,000 of the world’s top athletes in football, baseball, basketball, hockey, and soccer, in addition to coaches, on-air broadcasters, and sports personalities and works in the areas of property sales and sponsorships, media advisory, brand consulting, venue development and strategic advisory, and executive search.
Founded in 1975, CAA is headquartered in Los Angeles, and has offices in New York, London, Nashville, Munich, Shanghai, Beijing, Chicago, Washington, D.C., Singapore, Toronto, Denver, Charlotte, Jacksonville, and Atlanta, among other locations globally. For more information, please visit www.caa.com.
CONTACTS
Tom Benbow, Corporate Communications, CAA Sports, Tom.Benbow@caa.com
Andy Bell, Soapbox. andy@soapboxlondon.com
