Blogs

The ESA Arts Sponsorship Certificate began back in 2015, and, in this third year of running the course, we wanted to hear from some of our graduates about how this arts specific qualification has played a role in their career and ongoing activities to date. Jane Atherton, Business and Marketing ... read more

With the first ESA Sales Certificate graduates now fully up to speed with the intricacies of modern sponsorship selling, we took some time to speak to Course Director, Cat Hawkins, about how the course was received and what key elements the students took away. What were the highlights of this ... read more

Navigate is a measurement organisation based in Chicago. They've measured the impact and ROI of hundreds of sponsorship deals and have valued billions of dollars in sponsorship transactions on behalf of brands, properties, universities and agencies. We spoke to Tom Vriens, their European Managing ... read more

Matthew Leopold Head of Sponsorship, British Gas www.britishgas.co.uk What’s your favourite ever sponsorship activation? Although I did not see it in action, I heard about Just Eat’s sponsorship of the Taste Festival in Dublin. Customers could order festival food through the Just Eat app and ... read more

This is almost the holy grail of sponsorship questions, and ESA Board Director Sophie Morris recently put the question to some of the panellists at SportsPro Live. Phil Moore, VP of Southern and Northern Europe for Deezer, the music streaming service, and Dan Barnett, CCO of Americas Cup, were on ... read more

ESA has just congratulated its first group of students to successfully complete the inaugural ESA Sales Certificate, and we took some time to speak to Tom Baynton-Williams to get his feedback and views on the course. How did the course meet, or exceed, your expectations? I was very pleased to ... read more

The ESA Negotiation Workshop is being delivered in conjunction with Mike Davey, MD and founder of The Davey Partnership. Mike has over 20 years of experience coaching, mentoring and teaching negotiation skills to a wide variety of corporate clients. We spoke to him about his approach and what ... read more

With two major UCI (Union Cycliste Internationale) professional bike races taking place in the UK every year, we speak to Alastair Grant, Commercial Director of SweetSpot Group, about how The Tour of Britain and the Women's Tour are delivering on the legacy of 2012. Give our members an overview ... read more

The newly launched ESA Negotiation Workshop kicks off on Wednesday 3rd May 2017 and Mike Davey, Course Director and MD of the Davey Partnership, gives a brief overview of the workshop and what it entails. What are the tangible benefits of doing the ESA Negotiation Workshop? This workshop gives ... read more

Ahead of the 2016 ESA Excellence Awards in February we want to bring you some of our shortlisted nominees and have them tell you, in their own words, why being shortlisted for an ESA Excellence Award is so important. We're also sharing some great video content that has been kindly submitted by our ... read more

Ahead of the 2016 ESA Excellence Awards ceremony, taking place on Thursday 9th February in London, we’re asking each of our chair of judges to give some insight into their judging categories and highlight any trends or themes that are starting to appear. It’s the turn of Laura Sears, Head of ... read more

Ahead of the 2016 ESA Excellence Awards ceremony, taking place on Thursday 9th February in London, we’re asking each of our chair of judges to give some insight into their judging categories and highlight any trends or themes that are starting to appear. Here we’re speaking to Claire Ritchie, ... read more

Ahead of the new ESA Sales Certificate, starting 10th January 2017, Course Director Cat Hawkins gives us some insight into the specifics of the course. The ESA Sales Certificate is an 8 seminar, modular course that runs across 4 mornings. Here I want to dive a little deeper into the seminars, ... read more

Having received a hockey stick as a christening present it was inevitable sport was going to play a large part of my life. Today, having just returned from FIFA HQ in Zurich, I realise to what extent I underestimated this. When you decide to pursue a career in the sports & entertainment ... read more

Ahead of the 2016 ESA Excellence Awards ceremony, taking place on Thursday 9th February in London, we’re asking each of our chair of judges to give some insight into their judging categories and highlight any trends or themes that are starting to appear. In this first feature, Andy Westlake, CEO ... read more