Blog

A force to be reckoned with 320 million eyes. That is the amount of exposure a brand could potentially gain through the sponsorship of eSports right now, with predictions of a £1bn market and ... read more

SponServe, the Australia based company that offers rights holders and sponsors a new way to effectively manage their relationships, recently opened a UK office. We speak to Alex Hay (UK GM) and Mark ... read more

With the start of the ESA Arts Sponsorship Certificate only three months away, we asked Course Director, Peter Raymond to give us some background and an idea of what lies ahead for those thinking of ... read more

The ESA Arts Sponsorship Certificate began back in 2015, and, in this third year of running the course, we wanted to hear from some of our graduates about how this arts specific qualification has ... read more

With the first ESA Sales Certificate graduates now fully up to speed with the intricacies of modern sponsorship selling, we took some time to speak to Course Director, Cat Hawkins, about how the ... read more

Navigate is a measurement organisation based in Chicago. They've measured the impact and ROI of hundreds of sponsorship deals and have valued billions of dollars in sponsorship transactions on behalf ... read more

Matthew Leopold Head of Sponsorship, British Gas www.britishgas.co.uk What’s your favourite ever sponsorship activation? Although I did not see it in action, I heard about Just Eat’s sponsorship ... read more

This is almost the holy grail of sponsorship questions, and ESA Board Director Sophie Morris recently put the question to some of the panellists at SportsPro Live. Phil Moore, VP of Southern and ... read more

ESA has just congratulated its first group of students to successfully complete the inaugural ESA Sales Certificate, and we took some time to speak to Tom Baynton-Williams to get his feedback and ... read more

The ESA Negotiation Workshop is being delivered in conjunction with Mike Davey, MD and founder of The Davey Partnership. Mike has over 20 years of experience coaching, mentoring and teaching ... read more

With two major UCI (Union Cycliste Internationale) professional bike races taking place in the UK every year, we speak to Alastair Grant, Commercial Director of SweetSpot Group, about how The Tour of ... read more

The newly launched ESA Negotiation Workshop kicks off on Wednesday 3rd May 2017 and Mike Davey, Course Director and MD of the Davey Partnership, gives a brief overview of the workshop and what it ... read more

Ahead of the 2016 ESA Excellence Awards in February we want to bring you some of our shortlisted nominees and have them tell you, in their own words, why being shortlisted for an ESA Excellence Award ... read more

Ahead of the 2016 ESA Excellence Awards ceremony, taking place on Thursday 9th February in London, we’re asking each of our chair of judges to give some insight into their judging categories and ... read more

Ahead of the 2016 ESA Excellence Awards ceremony, taking place on Thursday 9th February in London, we’re asking each of our chair of judges to give some insight into their judging categories and ... read more

Ahead of the new ESA Sales Certificate, starting 10th January 2017, Course Director Cat Hawkins gives us some insight into the specifics of the course. The ESA Sales Certificate is an 8 seminar, ... read more

Having received a hockey stick as a christening present it was inevitable sport was going to play a large part of my life. Today, having just returned from FIFA HQ in Zurich, I realise to what extent ... read more

Ahead of the 2016 ESA Excellence Awards ceremony, taking place on Thursday 9th February in London, we’re asking each of our chair of judges to give some insight into their judging categories and ... read more

Optimy are the developers of a software solution that helps brands and rights holders manage their sponsorship activities, from request management through to assessment and audit and compliance. They ... read more

Laura has 15 years’ experience working in sponsorship roles for leading arts and cultural organisations including BAFTA, the Science Museum and the V&A where she has been Head of Corporate ... read more