By GRM The Pitch is a new blog series from the European Sponsorship Association (ESA), offering members an online platform to pitch for sponsorship. Please contact Jonathan to book a slot or contact Anna to discuss membership. A true test of fortitude and courage, challenging the human spirit ... read more
Blogs
Women’s World Cup: The ultimate business case for women’s sport
Misha Sher Global Head of Sport, Entertainment & Culture essencemediacom It’s been nearly three weeks since an epic finish to the Women’s World Cup in Australia & New Zealand. Given everything the tournament delivered, setting new records on and off the pitch, it would take ... read more
Club together: the four key pillars to creating impactful sustainability partnerships
Guest blog by Ben Mitchell CSM Sport & Entertainment In this ESA Member guest blog, Ben Mitchell leans on his primary research to address how we can use sports partnerships to shift consumer behaviour towards becoming more environmentally sustainable. The climate crisis ... read more
Member Spotlight: Fifty
Simon Eaton Managing Director What’s your name and position within the organisation? I’m Simon Eaton, MD at Fifty, and I lead our sports business. In brief, what does Fifty do and what is your approach to sponsorship and partnerships? We work with brands and rights owners in sports ... read more
Women’s football, its fans and the coming growth conundrum
Guest blog by Robin Meakin Head of Insights CSM Sport & Entertainment With interest and investment in women’s football increasing rapidly, a dilemma looms: how to leverage commercial opportunities whilst continuing to service the growing number of fans who crave a less commercialised ... read more
Gambling sponsorship: the view from Spain
Government restrictions on gambling advertising and sponsorship continue to have a profound impact on brand partnerships across numerous European markets. As the UK braces for legislation that will come into force in the coming years (you can read a relevant white paper published by ESA in May ... read more
Gambling sponsorship: the view from Italy
Government restrictions on gambling advertising and sponsorship continue to have a profound impact on brand partnerships across numerous European markets. As the UK braces for legislation that will come into force in the coming years (you can read a relevant white paper published by ESA in May ... read more
Clean Air: how tech brands can stand out in a crowded space
Guest blog by Oliver Howard Partnership Development Director CSM Sport & Entertainment I’m sure you’ve all heard it before: technology brands and F1 are a ‘match made in heaven’. A sport that hinges on hundredths of a second, so the narrative goes, provides the perfect testbed to ... read more
Member Spotlight: rEvolution
Claire Ritchie Executive Vice President International What’s your name and position within the organisation? I’m Claire Ritchie, Executive Vice President International at rEvolution, and formerly CEO of Sine Qua Non up to our acquisition by rEvolution in January 2023. How has rEvolution ... read more
Member Spotlight: Sponsorworks
Alex Cowell Founder and CEO Can you give us a brief outline of Sponsorworks as a company and what differentiates you in the market? At Sponsorworks we enable sponsors, agencies and rights holders to automate the management and evaluation of all their ticketing, hospitality and guest ... read more
Member Spotlight: TEAM Marketing
Alex Smith Director of Marketing Partnerships What’s your name and position within the organisation? My name is Alex Smith and as Director of Marketing Partnerships at TEAM Marketing, I lead a team of 25 talented sports marketers in support of our client UEFA and its men’s club ... read more
ESA Member Spotlight: AEG Global Partnerships
Chris Marking Vice President What’s your name and position within the organization? I’m Chris Marking, Vice President at AEG Global Partnerships, part of AEG Worldwide – the world’s leading sports and live entertainment company. I’ve been with the team for more than 15 years – since the ... read more
ESA Member Spotlight: dentsu Sports Analytics
Glenn Lovett Global Managing Director Sandra Greer SVP Head of Insights and Analytics, EMEA Can you give us a summary of what differentiates dentsu Sports Analytics in the research and measurement marketplace? We’re on a mission to maximise the return that our partners and ... read more
Delphine Baise, ESA Fellow 2023
Delphine Baise was named on 9 March 2023 as one of the four inaugural recipients of the ESA Fellowship. In this Q&A, Delphine reflects both on the individual honour and the changing nature of the sponsorship industry during her years of service. How do you feel to be selected as one of the ... read more
Catherine Hawkins, ESA Fellow 2023
Catherine Hawkins was named on 9 March 2023 as one of the four inaugural recipients of the ESA Fellowship. In this Q&A, Catherine reflects both on the individual honour and the changing nature of the sponsorship industry during her years of service. How do you feel to be selected as one of ... read more
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