Blogs

By Matthew Leopold, ESA Awards Committee Chair I can’t say I have ever enjoyed writing an award application. I have toiled over many submissions over the years. The challenge is always the same: to convey the energy, passion and commercial strategy of your work within a limited word count. You ... read more

Victor SteklyCEO & Founder Can you tell us in less than 100 words what your company does? We are a tech company that has developed software for sports and esports properties, brands and agencies to create their own ambassador network. Through players, VIPs and other ambassadors our ... read more

By ESA Awards team 1. Elevate your business and demonstrate your commitment to the sponsorship community by taking part. From boosting staff morale to attracting new business and raising your profile, winning Europe’s most prestigious sponsorship prizes can help your business to the next ... read more

By Matthew Leopold, ESA Awards Committee Chair I love sponsorship. It is such a fascinating and brilliant discipline. Sponsorship can be the magic dust that transforms a customer’s perception and connection with a brand. It can help create stories that resonate and allow brands to access ... read more

The European Sponsorship Association is pleased to announce eight new graduates from the January 2023 intake of the ESA Sponsorship Sales Certificate. Under the guidance of Course Director, Catherine Hawkins, of Think!Sponsorship, one Distinction, three Commended and four Pass grades ... read more

Guest blog by ESA member Bright Partnerships It’s that time of year again when music fans flock to fields to drink warm beers, pray to the sun gods and soak up their favourite music. Not far behind are brands keen to reach a huge audience (nearly five million in the UK alone1) that is ... read more

Jamie HosieDirector Give us a brief overview of E10, and your role within the company E10 is a dynamic and fast-growing commercial and marketing agency, focused on maximising returns for brands and rights holders within sport, entertainment and B2B events across Europe and the Middle ... read more

Martin FallonHead of Commercial Partnerships Give us a brief overview of the Motorsport UK’s approach to sponsorship and partnerships As the national governing body for four-wheeled motorsport, Motorsport UK has a broad portfolio of properties and assets open to commercial partners. We ... read more

Sadie McKinlayHead of Development Please give us a brief overview of the Edinburgh International Festival’s approach to sponsorship and partnerships The Edinburgh International Festival exists to bring world-leading artists together with audiences, in person and online. For three weeks in ... read more

What's your name and position within the organisation? Maria WalshCOO and co-owner of Platformation Enterprise Services Ltd. Give us a brief overview of Platformation in general and your approach to sponsorship and partnerships specifically Platformation is a young business, but we ... read more

ONSIDE owes a debt of gratitude to ESA. John Trainor and Jon Long first crossed paths as Judges of the ESA Awards in 2018 and started collaborating on projects shortly afterwards. Isn’t that a lovely backdrop for ESA’s first ever joint profile? John TrainorCEO and Founder, ONSIDE Jon ... read more

To celebrate International Women’s Day, ESA spoke to four women at different stages of their careers to understand the successes and challenges they’ve experienced so far, the help they’ve received from others and what advice they’d share themselves. Sophie Morris, ESA Board Director and Director ... read more

George GilmoreBusiness Director Hello, I'm George Gilmore, Business Director at rEvolution. I joined rEvolution in March 2019, shortly after the exciting acquisition of Revolution Sports Marketing Group by Chicago-based sports marketing agency, rEvolution. The main aspect of my role has ... read more

Eva GerritseBusiness Lead Sponsoring Insights Hi, I’m Eva Gerritse and I manage strategy and growth at Blauw Sponsoring Insights; a market research agency specialised in consumer insights that enables brands and rightsholders to optimise the success of sponsorships.  Can you tell us ... read more

Catherine Hawkins, ESA Sponsorship Sales Certificate Course Director, outlines various benefits and insights to be gained from studying it. What are the tangible benefits of doing the ESA Sponsorship Sales Certificate? Having the opportunity to step back from the ‘live’ selling environment ... read more