Blog

What do you do when your career ends? When we talk about professional athletes, we smile thinking about considering that a stressful job. However, they can encounter several issues every day, such ... read more

On May 2nd 1998, Justin Fashanu committed suicide after becoming the first openly gay football player in the country. 20 years on, Greg Double explores why football’s biggest commercial partners can ... read more

What’s your name and position within the organisation? Hi, I'm Giles Mansell and I am the Commercial Partnerships Manager for the Royal Horticultural Society (RHS). We are essentially a rights ... read more

What’s your name and position within the organisation? Andrea Savi - Business Director of NF Sport How did your organisation come to work with rights holders and brands?  We work with athletes, ... read more

SportsPro Live 2018 The event will take to the stage on 11 – 12 April at the ExCel, London. Those attending will be able to see, meet and network with some of the industry’s leading game-changers and ... read more

What’s your name and position within the organisation? Greetings from the Caribbean! I’m Ben Bradley, Group Head of Sponsorship at Digicel based in St Lucia. We are a market leading ... read more

What’s your name and position within the organisation? Jim Daigle - Founder and CEO of  Sports Systems Tell us a little about Sports Systems We simplify and enhance invitation-only events for ... read more

Ahead of the 2017 ESA Excellence Awards ceremony, taking place on Wednesday 7th February 2018 at the Science Museum, London, we’ve been speaking to a few of the judges about the process and campaign ... read more

Ahead of the 2017 ESA Excellence Awards ceremony, taking place on Wednesday 7th February 2018 at the Science Museum, London, we’ve been speaking to a few of the judges about the process and campaign ... read more

What’s your name and position within the organisation? Simon Dent - Founder and Managing Director of Dark Horse How did the organisation come to work with Rights Holders and Brands? What “bigger ... read more

As with many things in life, the answer to this question depends on your perspective. It must be viewed as good news from a consumer perspective, but can the industry embrace these changes as an ... read more

Ahead of the 2017 ESA Excellence Awards ceremony, taking place on Wednesday 7th February 2018 at the Science Museum, London, we’ve been speaking to a few of the judges about the process and campaign ... read more

Ahead of the 2017 ESA Excellence Awards ceremony, taking place on Wednesday 7th February 2018 at the Science Museum, London, we’ve been speaking to a few of the judges about the process and campaign ... read more

Following the largest ESA Diploma intake ever, 57 students successfully graduated in 2017. Our top student, atypical 2017 Diploma graduate, Phil Horswill gives us the lowdown: How did the Diploma ... read more

2017 ESA Diploma Graduate: Lucy Owen gives us the Insider Scoop Following the largest ESA Diploma intake ever, 57 students successfully graduated in 2017. We interviewed 2017 ESA Diploma graduate ... read more

A force to be reckoned with 320 million eyes. That is the amount of exposure a brand could potentially gain through the sponsorship of eSports right now, with predictions of a £1bn market and ... read more

SponServe, the Australia based company that offers rights holders and sponsors a new way to effectively manage their relationships, recently opened a UK office. We speak to Alex Hay (UK GM) and Mark ... read more

With the start of the ESA Arts Sponsorship Certificate only three months away, we asked Course Director, Peter Raymond to give us some background and an idea of what lies ahead for those thinking of ... read more

The ESA Arts Sponsorship Certificate began back in 2015, and, in this third year of running the course, we wanted to hear from some of our graduates about how this arts specific qualification has ... read more

With the first ESA Sales Certificate graduates now fully up to speed with the intricacies of modern sponsorship selling, we took some time to speak to Course Director, Cat Hawkins, about how the ... read more