Blogs

By datapowa Successful sports sponsorship helps drive revenue, and that hinges on finding the right match between a property, its partnering brand and its fans. Judging this match has never been easy. Over the years, third-party data and cookies have been key to targeting fans with ... read more

Rob Pearson Head of Sponsorship Give us a brief overview of Teneo as an agency in general and your approach to sponsorship and partnerships specifically. Teneo Ireland provides strategy and communications, consulting, performance, financial advisory and people advisory services to brands ... read more

Sam Booth Sustainability Director AEG Europe From waste management to fan travel and food and beverage (F&B), there are many ways that venues can make an impact and be more sustainable in the way they operate. In this blog we share four key areas of consideration. As together we ... read more

Misha Sher Global Head of Sport, Entertainment and Culture EssenceMediacom As the 2023 Rugby World Cup draws to a close, the Final should definitely be a spectacle. It has been a great tournament and France have been terrific hosts. With so much upheaval in the world, major ... read more

Chris Hackett Head of Sales What’s your name and position within the organisation? I’m Chris Hackett, Head of Sales for brands and agencies at Genius Sports. My day-to-day involves working with our brands that have a sponsorship or affiliation with teams or leagues to get the most ... read more

Jim Campling President, UK Marketing Partnerships 'Our Year In Sponsorship' is a new blog series from the European Sponsorship Association (ESA), offering members an online platform to reflect on a single year or season of sponsorship activation. Please contact Jonathan to book a ... read more

By SweetSpot Group The Pitch is a new blog series from the European Sponsorship Association (ESA), offering members an online platform to pitch for sponsorship. Please contact Jonathan to book a slot or contact Anna to discuss membership. Attracting more than 1.5million spectators per year, ... read more

Give us a brief overview of the Olympic Federation of Ireland’s approach to sponsorship and partnerships. Very simply, we seek sponsors and partners who align with our values and mission to support Ireland's finest athletes and, in turn, we create unique and meaningful connections for them ... read more

Guest blog by Dominique Santini Sustainability Manager, CSM Live At the start of 2023, Forbes spoke to numerous leading venture capitalists focused on climate tech to find out their predictions for sustainability and climate tech in 2023, each of which will have ramifications for the sport ... read more

By GRM The Pitch is a new blog series from the European Sponsorship Association (ESA), offering members an online platform to pitch for sponsorship. Please contact Jonathan to book a slot or contact Anna to discuss membership. A true test of fortitude and courage, challenging the human spirit ... read more

Misha Sher Global Head of Sport, Entertainment & Culture essencemediacom It’s been nearly three weeks since an epic finish to the Women’s World Cup in Australia & New Zealand. Given everything the tournament delivered, setting new records on and off the pitch, it would take ... read more

Guest blog by Ben Mitchell CSM Sport & Entertainment In this ESA Member guest blog, Ben Mitchell leans on his primary research to address how we can use sports partnerships to shift consumer behaviour towards becoming more environmentally sustainable.   The climate crisis ... read more

By Matthew Leopold, ESA Awards Chair of Judges At times during the joyous summer holiday season now coming to a close, you may have found yourself pondering the need to acknowledge and celebrate your exceptional achievements. How best to do so? Awards, naturally! While there are lots of ... read more

Simon Eaton Managing Director What’s your name and position within the organisation? I’m Simon Eaton, MD at Fifty, and I lead our sports business. In brief, what does Fifty do and what is your approach to sponsorship and partnerships? We work with brands and rights owners in sports ... read more

Guest blog by Robin Meakin Head of Insights CSM Sport & Entertainment With interest and investment in women’s football increasing rapidly, a dilemma looms: how to leverage commercial opportunities whilst continuing to service the growing number of fans who crave a less commercialised ... read more