Blogs

Jonny Katanchian Head of Sports Rights & Broadcasting Genius Sports By 2030, 54% of fans expect sports consumption to be more immersive than it is today (Deloitte). This is already playing out in the world of sports sponsorship, where the emergence of new AI-driven digital assets ... read more

‘Running together can save lives’ – partner with England Athletics and the Home Country Athletics Federations to transform the nation’s mental wellbeing through the power of group running England Athletics and the other Home Country Athletics Federations have unveiled an ambitious target on ... read more

By GRM One of Britain’s top skiers is taking to the mountains in pursuit of new heights as he aims for success in the newest Olympic event. Former British skiing champion Iain Innes is taking the bold leap into the world of ski mountaineering, aiming to represent Great Britain at the 2026 ... read more

‘It really opens up the possibility for Isla to achieve her dreams’ - Sharon Hedley, mother of World and European Junior Cross Triathlon champion Isla Heldey. Sponsorship has a profound impact. For businesses, it can create immense value, creating impactful and far-reaching content and ... read more

The fifteen UK National Parks cover 10% of Great Britain’s land and are enjoyed by over 100 million people every year – where they offer places to walk, spot wildlife and recharge. But these living, working landscapes also offer so much more, playing a huge role in reviving nature, boosting ... read more

The ESA Diploma Scholarship was introduced in 2022, and after two successful years we are delighted to announce an expanded cohort of three Scholars in 2024. Following the successful experience of Ashley Arthingal (2023) and Nobandile Mutseyekwa (2022), this year’s offer of free enrolment has ... read more

Devesh Mangtani Partnerships Director What's your name and position within the organisation? I am Devesh Mangtani, Commercial Rights Sales Lead at Two Circles and Partnerships Director at the England & Wales Cricket Board (ECB) on secondment, as well as an Independent Director at ... read more

Lucy Basden-Smith Managing Partner In brief, what does Havas Play do and what is your approach to sponsorship and partnerships? We help brands and rights holders play meaningfully in culture – creating platforms for them to connect authentically with people over the things they care ... read more

Neill Duffy Chief Executive & Founder In brief, what does 17 Sport do and what is your approach to sponsorship and partnerships? 17 Sport is the world’s first sports impact company, a certified B Corp operating at the intersection of sport, business and purpose. We provide ... read more

Andy Westlake was named in November 2023 as the fifth recipient of the ESA Fellowship. In this Q&A, Andy reflects both on the individual honour and the changing nature of the sponsorship industry during his years of service. How do you feel being recognised with the ESA ... read more

Christian Fizia Sponsorship Insight & Ops Manager Kindred Group The ESA Diploma is the sponsorship industry's essential qualification and attracts students from right across the panorama of brands, rights holders and agencies. Each year the course recognises a 'Top Student' who ... read more

By datapowa Successful sports sponsorship helps drive revenue, and that hinges on finding the right match between a property, its partnering brand and its fans. Judging this match has never been easy. Over the years, third-party data and cookies have been key to targeting fans with ... read more

Rob Pearson Head of Sponsorship Give us a brief overview of Teneo as an agency in general and your approach to sponsorship and partnerships specifically. Teneo Ireland provides strategy and communications, consulting, performance, financial advisory and people advisory services to brands ... read more

Sam Booth Sustainability Director AEG Europe From waste management to fan travel and food and beverage (F&B), there are many ways that venues can make an impact and be more sustainable in the way they operate. In this blog we share four key areas of consideration. As together we ... read more

Misha Sher Global Head of Sport, Entertainment and Culture EssenceMediacom As the 2023 Rugby World Cup draws to a close, the Final should definitely be a spectacle. It has been a great tournament and France have been terrific hosts. With so much upheaval in the world, major ... read more