Following the largest ESA Diploma intake ever, 57 students successfully graduated in 2017. Our top student, atypical 2017 Diploma graduate, Phil Horswill gives us the lowdown: How did the Diploma ... read more
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Graduate Insider View: Lucy Owen – 2017 ESA Diploma Graduate
2017 ESA Diploma Graduate: Lucy Owen gives us the Insider Scoop Following the largest ESA Diploma intake ever, 57 students successfully graduated in 2017. We interviewed 2017 ESA Diploma graduate ... read more
Slingshot Sponsorship – eSports: It’s here and it isn’t going away
A force to be reckoned with 320 million eyes. That is the amount of exposure a brand could potentially gain through the sponsorship of eSports right now, with predictions of a £1bn market and ... read more
Member Spotlight on SponServe – putting the relationship first
SponServe, the Australia based company that offers rights holders and sponsors a new way to effectively manage their relationships, recently opened a UK office. We speak to Alex Hay (UK GM) and Mark ... read more
ESA Arts Sponsorship Certificate – gearing up for our third intake
With the start of the ESA Arts Sponsorship Certificate only three months away, we asked Course Director, Peter Raymond to give us some background and an idea of what lies ahead for those thinking of ... read more
ESA Arts Sponsorship Certificate – the real benefits of learning
The ESA Arts Sponsorship Certificate began back in 2015, and, in this third year of running the course, we wanted to hear from some of our graduates about how this arts specific qualification has ... read more
ESA Sales Certificate – getting ready for round 2
With the first ESA Sales Certificate graduates now fully up to speed with the intricacies of modern sponsorship selling, we took some time to speak to Course Director, Cat Hawkins, about how the ... read more
Member Spotlight – Challenging the status quo
Navigate is a measurement organisation based in Chicago. They've measured the impact and ROI of hundreds of sponsorship deals and have valued billions of dollars in sponsorship transactions on behalf ... read more
60 seconds with…Matthew Leopold
Matthew Leopold Head of Sponsorship, British Gas www.britishgas.co.uk What’s your favourite ever sponsorship activation? Although I did not see it in action, I heard about Just Eat’s sponsorship ... read more
What are the key criteria that rights owners assess when selecting a new sponsor?
This is almost the holy grail of sponsorship questions, and ESA Board Director Sophie Morris recently put the question to some of the panellists at SportsPro Live. Phil Moore, VP of Southern and ... read more
