What’s your name and position within the organisation? Merrick Haydon, Managing Director, rEvolution, London I co-founded Revolution Sports in 2015, with my late business partner and close ... read more
Blog
F1 Myth Busting: Is sponsorship too expensive?
by ESA Member, CSM Sport and Entertainment. What if we told you that the exclusive world of F1 team sponsorship is a little more inclusive and accessible than you might imagine. That over the ... read more
Our Correspondent from Cannes 2019
By ESA Board Director, Katie Traxton Missed out on Cannes Lions this year? Here are ESA's top takeaways in 60 seconds: Friday 21 June 2019 - Taking pride in our ... read more
Member Spotlight: RedPeg
What’s your name and position within the organisation? Fredda Hurwitz – Chief Strategy and Marketing Officer, RedPeg How did RedPeg come to work with Rights Holders and Brands? What ‘bigger ... read more
5 Things a Brand Looks For in a Rights Proposal
by Stuart Wareman - ESA Board Director and Director of Partnerships & Strategic Alliances, Europe, for Marriott International Brands receive proposals from rights holders constantly and most ... read more
Member Spotlight: Right Formula
What’s your name and position within the organisation? Robin Fenwick – CEO, Right Formula How has Right Formula grown in the 10 years since you opened for business? When we first began, ... read more
ESA Sponsorship Sales Certificate Course Highlights and Key Takeaways
ESA Sponsorship Sales Certificate Course Director, Cat Hawkins provides us with some course highlights and key takeaways. What are the course highlights? It’s always a pleasure to see the progress ... read more
SponsorLive 2019: The European Sponsorship Association Summit – key takeaways
By Sophie Morris, ESA Board Director and Director of Millharbour Marketing SponsorLive: The European Sponsorship Association Summit took place 28 - 29 March 2019. Now in its fifth year, ... read more
Member Spotlight: FleishmanHillard Fishburn
What’s your name and position within the organisation? Chris Gratton – Head of Sport and Entertainment, UK My role is really two-fold – I lead our Sport and Entertainment offering as part of ... read more
5 Key Takeaways – Why CAN’T Really is the Worst Four Letter Word
January 2019 saw ESA's Brunchtime event presented by Founder and CEO of The Marketing Academy, Sherilyn Shackell with an engaging overview of Lessons in Life and Leadership. 5 Key ... read more
Member Spotlight: GLORY Kickboxing
What’s your name and position within the organisation? Lothar Rentschler, Senior Marketing & Sales Director EMEA What are the main drivers for joining ESA? Having held a board position within the ... read more
SportsPro Live – where technology meets business
70 speakers, 30 sessions, 650 attendees and five new forums focusing on the future and impact of technology in sports ... read more
ESA is 30!
In 2006, the European sponsorship industry was worth €9.5 billion. Today it is worth €27.7 billion. So what’s changed and what does ESA now do to ‘inspire, unite and grow the sponsorship industry’ on ... read more
2019 ESA Awards – Judges’ Views
Ahead of the 2019 ESA Awards ceremony, taking place on Thursday 28th February 2019 at Café de Paris, London, we’re speaking to the judges about the process and campaign entries. ESA Awards Judge, ... read more
Member Spotlight: Mallory Group
What’s your name and position within the organisation? Emily Caroe, Director of Mallory Group. I set up Mallory Group in October 2016 with my former client at Jaguar Land Rover, James Toller. Jimmy ... read more
Member Spotlight: Ascot Racecourse
What’s your name and position within the organisation? I’m Matt Powell, Sponsorship Account and Sales Manager for Ascot Racecourse. We are an independent racecourse, most famous for Royal Ascot, which ... read more
Brand Engagement with esports ESA Breakfast event summary
by Sophie Morris - ESA Board Director | Millharbour Marketing The Good, the Bad and the Ugly were exposed at the November 2018 ESA Breakfast event, where ESA member, Mark Reed of Heaven Media ... read more
It’s a First for Sponsorship in The Apprentice, but I hope it’s not the last
by Jackie Fast, ESA Board Director In fourteen seasons of The Apprentice, never once has a candidate come from a sponsorship background – until now. With over 8.5m viewers tuning into the ... read more
Exciting new partnership between ESA and Cannes Lions sees ESA host Round Table to discuss Creativity in Sport
Cannes Lions International Festival of Creativity is partnering with ESA, as we continue to raise standards and celebrate creativity across the industry. As part of this exciting new partnership, ... read more
How sports rightsholders and brands have helped to inspire oceanic preservation movement
Brownie points if you spotted the news in Philip Hammond’s Autumn budget that there will be a new tax on the manufacture and import of plastic packaging that contains less than 30% recycled plastic. ... read more
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