What’s your name and position within the organisation? Lothar Rentschler, Senior Marketing & Sales Director EMEA What are the main drivers for joining ESA? Having held a board position within the ... read more
Blog
SportsPro Live – where technology meets business
70 speakers, 30 sessions, 650 attendees and five new forums focusing on the future and impact of technology in sports ... read more
ESA is 30!
In 2006, the European sponsorship industry was worth €9.5 billion. Today it is worth €27.7 billion. So what’s changed and what does ESA now do to ‘inspire, unite and grow the sponsorship industry’ on ... read more
2019 ESA Awards – Judges’ Views
Ahead of the 2019 ESA Awards ceremony, taking place on Thursday 28th February 2019 at Café de Paris, London, we’re speaking to the judges about the process and campaign entries. ESA Awards Judge, ... read more
Member Spotlight: Mallory Group
What’s your name and position within the organisation? Emily Caroe, Director of Mallory Group. I set up Mallory Group in October 2016 with my former client at Jaguar Land Rover, James Toller. Jimmy ... read more
Member Spotlight: Ascot Racecourse
What’s your name and position within the organisation? I’m Matt Powell, Sponsorship Account and Sales Manager for Ascot Racecourse. We are an independent racecourse, most famous for Royal Ascot, which ... read more
Brand Engagement with esports ESA Breakfast event summary
by Sophie Morris - ESA Board Director | Millharbour Marketing The Good, the Bad and the Ugly were exposed at the November 2018 ESA Breakfast event, where ESA member, Mark Reed of Heaven Media ... read more
It’s a First for Sponsorship in The Apprentice, but I hope it’s not the last
by Jackie Fast, ESA Board Director In fourteen seasons of The Apprentice, never once has a candidate come from a sponsorship background – until now. With over 8.5m viewers tuning into the ... read more
Exciting new partnership between ESA and Cannes Lions sees ESA host Round Table to discuss Creativity in Sport
Cannes Lions International Festival of Creativity is partnering with ESA, as we continue to raise standards and celebrate creativity across the industry. As part of this exciting new partnership, ... read more
How sports rightsholders and brands have helped to inspire oceanic preservation movement
Brownie points if you spotted the news in Philip Hammond’s Autumn budget that there will be a new tax on the manufacture and import of plastic packaging that contains less than 30% recycled plastic. ... read more
Member Spotlight: SNAP Sponsorship
What’s your name and position within the organisation? Mark Covington, CEO of SNAP Sponsorship How did SNAP Sponsorship come to work with Rights Holders and Brands? What ‘bigger picture’ did ... read more
ESA Sponsorship Sales Certificate – the Course Director reveals more
Catherine Hawkins, ESA Sponsorship Sales Certificate Course Director, outlines various benefits and insights to be gained from studying it. What are the tangible benefits of doing the ESA ... read more
Member Spotlight: SPORTS MARKETING SURVEYS INC. (SMS INC.)
What’s your name and position within the organisation? Richard Payne: Director – Sports Accounts Can you tell us in less than 100 words what your company does? SPORTS MARKETING SURVEYS INC. is ... read more
Grassroots manoeuvres – eSports’ next big play?
Aside from the centuries of cultural and societal popularity, the size of football’s global grassroots game comes from a much simpler, universal truth: it’s remarkably low maintenance. Everyone with a ... read more
ESA Chairman in attendance at SBC Sponsorship Forum and SportsPro The Brand Conference
Andy's 'ESA Duty' chat by Andy Westlake - ESA Chariman It’s been a busy couple of weeks on ESA duty. First up, we were very excited to be invited to be part of the SBC Sponsorship Forum - it ... read more
How to enter the 2019 ESA Awards – our judges’ views on what works and what doesn’t!
Make your ESA Awards entries count! Whilst Awards entries are very familiar to some, the judging criteria remains a head scratching mystery to others. Thus, ahead of the 2019 ESA Awards ceremony, ... read more
Member Spotlight: POWA index
What’s your name and position within the organisation? Michael Flynn, CEO & Founder of dataPOWA and the engine POWA index. Can you tell us in less than 100 words what your company ... read more
SportsPro TBC 2018 Speaker Q&A with Nick Speakman
From parody to powerhouse: Nick Speakman discusses the rise of SPORF SportsPro caught up with Nick Speakman, Founder and Head of SPORF, to discuss the ever-changing social media landscape and how ... read more
ESA Chairman, talks Sports Sponsorship on BBC Radio 5 Live’s Wake Up to Money Business of Sport
Andy Westake, ESA's Chairman, discusses sports sponsorship with Sean Farrington of BBC Radio 5 Live Listen to Andy Westlake as he joins Carolyn Radford, CEO of Mansfield Town and Nick Pink, CEO of ... read more
How did the 2018 FIFA World Cup in Russia and the 2018 Winter Olympics in Pyeongchang fare for Sponsors?
Which sponsors won at the 2018 FIFA World Cup in Russia? by Charlie Staerck - ESA According to Adweek 1 and MPVindex, adidas was amongst the top performing brands at the World Cup. adidas ... read more
