How is Asian investment altering the commercial landscape of the English game? Sixteen years ago, Chinese telecoms company Kejian cast a solitary figure in English Premier League sponsorship, ... read more
Blog
How to write a killer ESA Awards entry
Gavin Peters, ESA Awards Committee member and Chief Strategy Officer at Wi5, gives us his thoughts on writing that killer awards entry... We all know how easy it is to de-prioritise an awards entry ... read more
ESA Leaders Programme: Course Highlights and Key Takeaways
Ahead of our next two-day ESA Leaders Programme starting in September, we speak to Course Leader, Russell Soden, from course partner Russell Soden Consulting. Course highlights Understanding ... read more
Three Lionesses on a shirt – why the brands are dreaming
5 reasons for sponsors to stay tuned to the Women’s game, post WWC19 Ultimately, the Lionesses' amazing world cup adventure unfolded in a very familiar way, with a red card and a missed penalty ... read more
How cricket crossed societal boundaries
An extraordinary final has opened a gateway to a new, dissimilar and burgeoning audience It is rare, which is what makes it so special, but just occasionally the extraordinary nature of an ... read more
Member Spotlight: Wasserman
What’s your name and position within the organisation? Ben Treadaway, Vice President EMEA at Wasserman. What are the main areas of focus for your business? Wasserman was founded in 2002, ... read more
F1 Myth Busting: Is F1 an old man’s sport?
AUTODROMO NAZIONALE MONZA, ITALY - SEPTEMBER 02: Race winner Lewis Hamilton, Mercedes AMG F1 celebrates with the fans during the Italian GP at Autodromo Nazionale Monza on September 02, 2018 in ... read more
Member Spotlight: caytoo
What’s your name and position within the organisation? Jeremy Thompson; I’m CEO and one of the founders of caytoo. Can you tell us in less than 100 words what your company does? We ... read more
Driving change in women’s football
Please click here for the full article by ESA member Sian Kilgour, of Cirkle Partnerships ... read more
F1 Myth Busting: Does F1 Conflict with the Sustainability Agenda?
by ESA Member, CSM Sport and Entertainment Formula 1 (F1) is often cited by its critics as a sport which conflicts with the ambition of a more sustainable future. However, if you look beyond ... read more
Member Spotlight: The SSE Hydro
What’s your name and position within the organisation? Fiona Crichton: Head of Partnerships The SSE Hydro, Glasgow How did SEC come to work with Rights Holders and Brands? What ‘bigger ... read more
F1 Myth Busting: Beyond Branding
Is sponsorship simply logos and champagne? by ESA Member, CSM Sport and Entertainment BAKU CITY CIRCUIT, AZERBAIJAN - APRIL 28: Daniel Ricciardo, Renault R.S.19, retires from the race during the ... read more
Member Spotlight: rEvolution
What’s your name and position within the organisation? Merrick Haydon, Managing Director, rEvolution, London I co-founded Revolution Sports in 2015, with my late business partner and close ... read more
F1 Myth Busting: Is sponsorship too expensive?
by ESA Member, CSM Sport and Entertainment. What if we told you that the exclusive world of F1 team sponsorship is a little more inclusive and accessible than you might imagine. That over the ... read more
Our Correspondent from Cannes 2019
By ESA Board Director, Katie Traxton Missed out on Cannes Lions this year? Here are ESA's top takeaways in 60 seconds: Friday 21 June 2019 - Taking pride in our ... read more
Member Spotlight: RedPeg
What’s your name and position within the organisation? Fredda Hurwitz – Chief Strategy and Marketing Officer, RedPeg How did RedPeg come to work with Rights Holders and Brands? What ‘bigger ... read more
5 Things a Brand Looks For in a Rights Proposal
by Stuart Wareman - ESA Board Director and Director of Partnerships & Strategic Alliances, Europe, for Marriott International Brands receive proposals from rights holders constantly and most ... read more
Member Spotlight: Right Formula
What’s your name and position within the organisation? Robin Fenwick – CEO, Right Formula How has Right Formula grown in the 10 years since you opened for business? When we first began, ... read more
ESA Sponsorship Sales Certificate Course Highlights and Key Takeaways
ESA Sponsorship Sales Certificate Course Director, Cat Hawkins provides us with some course highlights and key takeaways. What are the course highlights? It’s always a pleasure to see the progress ... read more
SponsorLive 2019: The European Sponsorship Association Summit – key takeaways
By Sophie Morris, ESA Board Director and Director of Millharbour Marketing SponsorLive: The European Sponsorship Association Summit took place 28 - 29 March 2019. Now in its fifth year, ... read more
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