Blogs

Chris Marking Vice President What’s your name and position within the organization? I’m Chris Marking, Vice President at AEG Global Partnerships, part of AEG Worldwide – the world’s leading sports and live entertainment company. I’ve been with the team for more than 15 years – since the ... read more

Glenn Lovett Global Managing Director Sandra Greer SVP Head of Insights and Analytics, EMEA Can you give us a summary of what differentiates dentsu Sports Analytics in the research and measurement marketplace? We’re on a mission to maximise the return that our partners and ... read more

Delphine Baise was named on 9 March 2023 as one of the four inaugural recipients of the ESA Fellowship. In this Q&A, Delphine reflects both on the individual honour and the changing nature of the sponsorship industry during her years of service. How do you feel to be selected as one of the ... read more

Catherine Hawkins was named on 9 March 2023 as one of the four inaugural recipients of the ESA Fellowship. In this Q&A, Catherine reflects both on the individual honour and the changing nature of the sponsorship industry during her years of service. How do you feel to be selected as one of ... read more

Peter Raymond was named on 9 March 2023 as one of the four inaugural recipients of the ESA Fellowship. In this Q&A, Peter reflects both on the individual honour and the changing nature of the sponsorship industry during his years of service. How do you feel to be selected as one of the ... read more

Paul Samuels was named on 9 March 2023 as one of the four inaugural recipients of the ESA Fellowship. In this Q&A, Paul reflects both on the individual honour and the changing nature of the sponsorship industry during his years of service. How do you feel to be selected as one of the ... read more

The 2023 UEFA Champions League Final will be accompanied by a ground-breakingly accessible broadcast. In this blog we hear from those involved in creating EE and BT Sport’s innovative ‘New Signing’ campaign: Matt Stevenson (Head of Group Sponsorship at EE), Alex Groom and Issie Mandry (Executive ... read more

Lewis BuckSports Partnership Manager Can you tell us in less than 100 words what your company does? Bidstack helps brands and rights holders to dynamically reach gamers, unlocking a huge and valuable audience that is notoriously hard to reach. Our sophisticated technology allows brands to ... read more

Stephen O'MalleyChief Operating Officer What is your name and position within the organisation? I’m Stephen O’Malley, Chief Operating Officer at DataPOWA, an IXUP Group company. I joined DataPOWA at the start-up phase in June 2018. In brief, what does DataPOWA do and what approach do you ... read more

Ashley ArthingalESA Diploma Scholar, 2023 ESA is delighted to introduce the latest recipient of the ESA Diploma Scholarship, which was introduced in 2022 to help ESA deliver on its mission to inspire, unite and grow a welcoming and diverse sponsorship community. The first recipient of the ... read more

Quentin 'Q' ThomCo-Founder and Co-Head Can you give us a brief summary of what your company does? At perfORM Due Diligence Services we help protect sports organisations from unwanted association by assessing potential partners in crypto, blockchain and Web3. This sector is characterised by ... read more

Philippe PetitpontCEO and Co-Founder What is your name and position within the organisation? I’m Philippe Petitpont, the CEO and Co-founder of Newsbridge, the AI and cloud media company I started with my twin brother Frédéric in 2016. We were driven by a desire to redefine the way media teams ... read more

Kirsty MatthewsDirector of Brand Partnerships Can you tell us a bit about Orchard Connects?   We’re an experienced, boutique sponsorship agency who are part of Orchard Media Group, an independent full-service media agency based out of Cardiff. We operate across the UK ... read more

Damien GillmanCo-Founder and Chief Strategy Officer Can you tell us in less than 100 words what your company does? Luscid is a software platform that reimagines the sponsorship search process. Brands and their representatives cross-reference their key parameters with the global sports and ... read more

By Matthew Leopold, ESA Awards Committee Chair Congratulations. The busy summer period of activation is over. You can finally relax (a bit) and start thinking about next year. Or an upcoming World Cup. Or Christmas. But before you relax too much, how are you going to celebrate your brilliant ... read more