Ahead of the 2016 ESA Excellence Awards in February we want to bring you some of our shortlisted nominees and have them tell you, in their own words, why being shortlisted for an ESA Excellence Award is so important. We're also sharing some great video content that has been kindly submitted by our ... read more
Blogs
2016 ESA Excellence Awards – The Judges’ Thoughts: Laura Sears
Ahead of the 2016 ESA Excellence Awards ceremony, taking place on Thursday 9th February in London, we’re asking each of our chair of judges to give some insight into their judging categories and highlight any trends or themes that are starting to appear. It’s the turn of Laura Sears, Head of ... read more
2016 ESA Excellence Awards – The Judges’ Thoughts: Claire Ritchie
Ahead of the 2016 ESA Excellence Awards ceremony, taking place on Thursday 9th February in London, we’re asking each of our chair of judges to give some insight into their judging categories and highlight any trends or themes that are starting to appear. Here we’re speaking to Claire Ritchie, ... read more
The ESA Sales Certificate – diving deeper
Ahead of the new ESA Sales Certificate, starting 10th January 2017, Course Director Cat Hawkins gives us some insight into the specifics of the course. The ESA Sales Certificate is an 8 seminar, modular course that runs across 4 mornings. Here I want to dive a little deeper into the seminars, ... read more
The 411 on the 2016 ESA Diploma
Having received a hockey stick as a christening present it was inevitable sport was going to play a large part of my life. Today, having just returned from FIFA HQ in Zurich, I realise to what extent I underestimated this. When you decide to pursue a career in the sports & entertainment ... read more
2016 ESA Excellence Awards – The Judges’ Thoughts: Andy Westlake
Ahead of the 2016 ESA Excellence Awards ceremony, taking place on Thursday 9th February in London, we’re asking each of our chair of judges to give some insight into their judging categories and highlight any trends or themes that are starting to appear. In this first feature, Andy Westlake, CEO ... read more
Keeping life simple – using technology to balance the sponsorship equations
Optimy are the developers of a software solution that helps brands and rights holders manage their sponsorship activities, from request management through to assessment and audit and compliance. They work with more than 150 organisations worldwide. We spoke to their MD, Kenneth Bérard, about how ... read more
Laura Sears – 2016 Excellence Awards thoughts…
Laura has 15 years’ experience working in sponsorship roles for leading arts and cultural organisations including BAFTA, the Science Museum and the V&A where she has been Head of Corporate Partnerships since 2012. Laura’s experience covers exhibition and event sponsorships, official suppliers ... read more
Steve Madincea – 2016 Excellence Awards thoughts…
Steve Madincea is the Founder and Group Managing Director of PRISM (Public Relations & International Sports Marketing), a worldwide leader in the fields of sponsorship activation and content communications. From offices across four continents, PRISM works with international giants such as ... read more
Claire Ritchie – 2016 Excellence Awards thoughts…
Claire Ritchie is an international, commercially focused business leader with extensive senior level experience in telecommunications, high-tech and sports giving her a unique skill set for creating technology enabled sponsorships. Results driven, Claire has over 25 years experience in-house and ... read more
Andy Westlake – 2016 Excellence Awards thoughts…
Andy has worked in the sponsorship industry for 25 years, first on the media owner side for Capital Radio and EMAP developing and marketing commercial radio and cross media sponsorship properties. Since 1998 he has been actively involved in the agency world, initially building a sponsorship ... read more
Five tips for brands working with music for the first time
Chris Cooke is MD and Business Editor of CMU, which supports the music community through a news and information service, a training and consultancy business, and an education programme for future talent. For the music industry, brand partnerships are an ever more important part of the ... read more
Rob Bruce – 2016 Excellence Awards thoughts…
Rob started his career at The Works London, initially supporting Canon, Sun Microsystems and SAP, who were all sponsors of the McLaren F1 team. He later lead all the marcoms and production for Canon’s sponsorship of UEFA EURO 2004™ in Portugal before joining ABN AMRO, as Global Sponsorship Manager, ... read more
Karen Earl – 2016 Excellence Awards thoughts…
Karen is a highly respected veteran of the Sponsorship industry and has amassed a wealth of knowledge and contacts over the past 30 years. Karen started Karen Earl Sponsorship in 1984, and continued on as Chairman after its name change to Synergy in 2008 until stepping down in April 2012. As ... read more
Karen Earl speaks to the BBC about Olympic sponsorship
ESA Chairman, Karen Earl, was recently interviewed by the BBC for an article that looked at how the International Olympic Committee (IOC) had relaxed the sponsorship rules around athletes who have commercial deals with firms that are not official Olympic sponsors. The article is live on the BBC ... read more