Ahead of the 2017 ESA Excellence Awards ceremony, taking place on Wednesday 7th February 2018 at the Science Museum, London, we’ve been speaking to a few of the judges about the process and campaign entries. Rob Taylor, Head of Brand Partnerships, CSM Some disagreements (small doses), ... read more
Blogs
Graduate Insider View: Phil Horswill – 2017 ESA Diploma Graduate
Following the largest ESA Diploma intake ever, 57 students successfully graduated in 2017. Our top student, atypical 2017 Diploma graduate, Phil Horswill gives us the lowdown: How did the Diploma course meet, or exceed, your expectations? I enrolled on the Diploma course to get a foothold in ... read more
Graduate Insider View: Lucy Owen – 2017 ESA Diploma Graduate
2017 ESA Diploma Graduate: Lucy Owen gives us the Insider Scoop Following the largest ESA Diploma intake ever, 57 students successfully graduated in 2017. We interviewed 2017 ESA Diploma graduate Lucy Owen of London based CSM Sport and Entertainment: How did the Diploma course meet, or exceed, ... read more
Slingshot Sponsorship – eSports: It’s here and it isn’t going away
A force to be reckoned with 320 million eyes. That is the amount of exposure a brand could potentially gain through the sponsorship of eSports right now, with predictions of a £1bn market and audiences doubling to over 600m by 2020. The elite professional gaming industry is taking over the world ... read more
Member Spotlight on SponServe – putting the relationship first
SponServe, the Australia based company that offers rights holders and sponsors a new way to effectively manage their relationships, recently opened a UK office. We speak to Alex Hay (UK GM) and Mark Thompson (Founder & MD) about why this is such a key issue. Tell us a little bit about ... read more
ESA Arts Sponsorship Certificate – gearing up for our third intake
With the start of the ESA Arts Sponsorship Certificate only three months away, we asked Course Director, Peter Raymond to give us some background and an idea of what lies ahead for those thinking of taking the Certificate this year. What’s the origin of the Certificate? The ESA Arts Sponsorship ... read more
ESA Arts Sponsorship Certificate – the real benefits of learning
The ESA Arts Sponsorship Certificate began back in 2015, and, in this third year of running the course, we wanted to hear from some of our graduates about how this arts specific qualification has played a role in their career and ongoing activities to date. Jane Atherton, Business and Marketing ... read more
ESA Sales Certificate – getting ready for round 2
With the first ESA Sales Certificate graduates now fully up to speed with the intricacies of modern sponsorship selling, we took some time to speak to Course Director, Cat Hawkins, about how the course was received and what key elements the students took away. What were the highlights of this ... read more
Member Spotlight – Challenging the status quo
Navigate is a measurement organisation based in Chicago. They've measured the impact and ROI of hundreds of sponsorship deals and have valued billions of dollars in sponsorship transactions on behalf of brands, properties, universities and agencies. We spoke to Tom Vriens, their European Managing ... read more
60 seconds with…Matthew Leopold
Matthew Leopold Head of Sponsorship, British Gas www.britishgas.co.uk What’s your favourite ever sponsorship activation? Although I did not see it in action, I heard about Just Eat’s sponsorship of the Taste Festival in Dublin. Customers could order festival food through the Just Eat app and ... read more
What are the key criteria that rights owners assess when selecting a new sponsor?
This is almost the holy grail of sponsorship questions, and ESA Board Director Sophie Morris recently put the question to some of the panellists at SportsPro Live. Phil Moore, VP of Southern and Northern Europe for Deezer, the music streaming service, and Dan Barnett, CCO of Americas Cup, were on ... read more
Tom Baynton-Williams: A student’s view of the ESA Sales Certificate
ESA has just congratulated its first group of students to successfully complete the inaugural ESA Sales Certificate, and we took some time to speak to Tom Baynton-Williams to get his feedback and views on the course. How did the course meet, or exceed, your expectations? I was very pleased to ... read more
Mike Davey – What to expect…
The ESA Negotiation Workshop is being delivered in conjunction with Mike Davey, MD and founder of The Davey Partnership. Mike has over 20 years of experience coaching, mentoring and teaching negotiation skills to a wide variety of corporate clients. We spoke to him about his approach and what ... read more
The Tour of Britain: Watts in it for brands?
With two major UCI (Union Cycliste Internationale) professional bike races taking place in the UK every year, we speak to Alastair Grant, Commercial Director of SweetSpot Group, about how The Tour of Britain and the Women's Tour are delivering on the legacy of 2012. Give our members an overview ... read more
The ESA Negotiation Workshop – further information
The newly launched ESA Negotiation Workshop kicks off on Wednesday 3rd May 2017 and Mike Davey, Course Director and MD of the Davey Partnership, gives a brief overview of the workshop and what it entails. What are the tangible benefits of doing the ESA Negotiation Workshop? This workshop gives ... read more