Sponsorships of Team Ireland & Ladies Gaelic Football among most impactful of summer 2021 In a breakthrough summer for women’s sport in Ireland, Olympic gold medallist Kellie Harrington has been named Ireland’s most marketable athlete by sponsorship consultants ONSIDE and the Marketing ... read more
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Formula 1 and Motorsport Network unveil fan results of largest single sports survey ever conducted by Nielsen Sports
Formula 1 and Motorsport Network, today announced the results of the 2021 F1 Global Fan Survey. Launched in early September 2021, the F1 Global Fan Survey was commissioned by Motorsport Network in partnership with Formula 1 and Nielsen Sports, the global information, data, and measurement ... read more
Jacksonville Jaguars team up with United Dragons to bring JagTag and Junior Roar to London’s youths
United Dragons partners with the Jacksonville Jaguars, introducing 2,000 children to American Football in London.Weekly JagTag sessions for children aged 7-16 years.Weekly Junior ROAR Dance Academy sessions for children aged 7-16 years. Jacksonville Jaguars, the only NFL team committed to the ... read more
Meliá Palma Marina announced as Official Hotel to Rolex Challenge Tour Grand Final
The European Challenge Tour has announced that Meliá Palma Marina, part of Meliá Hotels International, will be the Official Hotel of the 2021 Rolex Challenge Tour Grand Final supported by The R&A.The final event of the 2021 Road to Mallorca will take place at T Golf & Country Club, Mallorca, ... read more
London Sport Consultancy: Helping to get Londoners active together
London Sport Consultancy has this week launched their new brand through which they will work collaboratively with clients to support more people to live active lives. As the consultancy arm of the charity London Sport, who exist to make London the most physically active city in the world, they ... read more
Brand demands for sustainability credentials dramatically outstrip rights holder and agency priorities
The latest results of the ESA Sponsorship Sentiment Tracker (SST) showed record highs, with confidence in the health of the industry peaking at 7.5 out of 10 in Wave 12 (see above). Sustainability shone through as a key topic for participants, especially those representing brands. Around ... read more
BDSwiss Becomes Official Sponsor of Golf’s DP World Tour Championship
The European Tour today announces that BDSwiss, a leading group of companies offering financial and investment services, has signed an agreement to become one of the Official Sponsors of the season-ending DP World Tour Championship as well as the AVIV Dubai Championship.Established in 2012, BDSwiss ... read more
Nielsen Unveils New Brand Identity Reflecting Company’s Transformation and Focus on the Global Future of Media
Nielsen (NYSE: NLSN) unveiled a new brand campaign, including a new identity, reflecting the company’s transformation of its culture and a redefined strategy focused solely on the global future of media. Nielsen’s new look and feel represents a commitment to innovation and the company’s role and ... read more
Right Formula Appoints Award-Winning Sustainability Expert
Right Formula, the leading sports and entertainment marketing consultancy, has appointed the United Nations Sports for Climate Action Framework Co-Chair, Dan Reading, as Head of Sustainability.Reading was recently crowned the 2021 Environmental Professional of the Year by the Society for the ... read more
Lifebuoy x England Cricket – Global Handwashing Day
ENGLAND CRICKET & LIFEBUOY PROVIDE £1 MILLION OF HYGIENE PRODUCTS DURING THE 2021 SEASON TO ENSURE THE SAFE RETURN OF CRICKET IN ENGLAND & WALES. Unilever brand Lifebuoy, the world’s number one hygiene soap brand1 has today, on Global Handwashing Day, revealed that the first year of their ... read more
Congratulations to the very successful ESA Diploma Class of ‘21
The European Sponsorship Association is delighted to announce the results of the 2021 ESA Diploma, its largest-ever and most international intake, with candidates from 14 different countries (including 12 from South Africa and 11 from Ireland). A total of 87 students from the Class of ‘21 have ... read more
Live Autumn Nations Series on Prime Video Will Be Available to Licensed Premises in Partnership with Sky
This October and November, Prime Video has partnered with Sky Business to bring licensed premises 15 exclusively live games from the Autumn Nations Series Prime Video coverage of the Autumn Nations Series starts on October 30th with Scotland vs Tonga kicking off at 2:30pm and Wales vs New Zealand ... read more
Team England Launches ‘Bring It Home’ Campaign Ahead of 2022 Commonwealth Games With New Film Starring Golden Stars Cox, Dean, Whitlock And Yee
Tokyo 2020 gold medallists Max Whitlock, Kadeena Cox, Tom Dean, Alex Yee, and many other stars, have come together to support Team England’s ‘Bring It Home’ campaign ahead of next year’s home Commonwealth Games in Birmingham. The new campaign celebrates what competing on home soil means to the ... read more
Three cities in discussions to stage NFL regular-season games in Germany
DÜSSELDORF, FRANKFURT, MUNICH INVITED TO ‘CANDIDATE PHASE’ The National Football League today confirmed that three cities are in discussions to host regular-season games in Germany. The NFL, which has staged 29 games in London since 2007 and will play its 30th at Tottenham Hotspur Stadium on ... read more
Fulham Football Club welcomes CRX Compression as Official Partner
Fulham Football Club is pleased to announce an exciting new two-year partnership with CRX Compression. CRX Compression specialise in providing athletes with premium, high-quality compression garments focused on improving recovery, preventing injury, and maximising performance. Their medical ... read more
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