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AJ Bell Tour of Britain grows TV audience in 2021
The 2021 AJ Bell Tour of Britain, the first edition of the UK’s most prestigious cycle race in two years owing to the COVID-19 pandemic, enjoyed significant TV growth during September’s comeback event that was won by Wout van Aert. In addition to the roadside crowd of over one million spectators ... read more
Tissot to continue as Official Timekeeper of MotoGP™
Dorna Sports and Tissot are delighted to announce the renewal of their contract that sees the Swiss watchmaker remain Official Timekeeper of the FIM MotoGP™ World Championship for several years to come. This extends the long-standing partnership and also includes an expanded commercial presence ... read more
McLaren Racing and Smartsheet announce new partnership with the McLaren Formula 1 team
McLaren Racing and Smartsheet, the enterprise platform for dynamic work, today announced a new partnership that will see Smartsheet become an official technology partner of the McLaren Formula 1 team at the 2021 Brazilian Grand Prix. Smartsheet is a leading platform for dynamic work that aligns ... read more
First-ever ESA Diploma scholarship offers ‘gateway to a very exciting world’
Applications are open for the first-ever ESA Diploma scholarship – a key part of the European Sponsorship Association’s commitment to cultivating diversity within the sponsorship industry. The scholarship – which will give the successful candidate free access to the industry’s most coveted ... read more
Game on: Primark launches bold new collection with NFL
Primark grows its sports licence offering with an exciting National Football League collaboration Primark, the international fashion retailer, is excited to announce a brand-new partnership with the iconic NFL, kicking off in selected stores this week with a stylish athleisure menswear ... read more
NFL teams up with UK music artists for new content series
The National Football League’s UK collaboration with Universal Music UK’s brand partnership division, Globe and UK music platform, Mixtape Madness, launches with a new podcast series. The content endeavours to bridge the gap between music and sport and forms an important pillar of NFL UK’s youth ... read more
European Sponsorship Association unveils DataPOWA as Event Partner for 2022 ESA Awards
DataPOWA has renewed its partnership with the European Sponsorship Association (ESA) and is unveiled today as Event Partner of the 2022 ESA Awards. Europe’s most prestigious sponsorship awards ceremony returns to London early next year and DataPOWA, the leading sports marketing and data analytics ... read more
McLaren Racing announce Emma Gilmour as team’s first-ever female driver during COP26
McLaren Racing today announced Emma Gilmour as the team’s first-ever female driver, who will compete for the McLaren Extreme E team in 2022. Emma’s announcement follows a media engagement today during the COP26 UN Climate Change Conference in Glasgow with His Royal Highness The Prince of Wales. ... read more
Brembo to title sponsor Algarve GP
Dorna Sports is thrilled to announce Brembo as the title sponsor for the upcoming Algarve GP. The event, set to take place at the stunning Autodromo Internacional do Algarve from 5-7 November, will be officially named the Grande Prémio Brembo do Algarve. Brembo has become a byword for ... read more
SQN drives multi-year partnership between the Algorand Foundation and Envision Virgin Racing
Sponsorship specialists Sine Qua Non (SQN) have helped to realise a brand-new multi-year partnership between the Algorand Foundation and the Envision Virgin Racing Formula E team, which has been announced today. SQN has played an instrumental role in envisaging this exciting new ... read more
Verve win ISO Sustainability Accreditation across GB and Ireland
Verve GB are delighted to announce that they have been assessed and awarded the ISO 20121 Sustainability Certification for the first time, following in the footsteps of Verve Ireland who have retained the ISO for the eighth consecutive year, the only Irish agency to hold the ... read more
The International Wine & Spirit Competition Ltd celebrate the world of whisky at The Balmoral Hotel, Edinburgh
The International Wine & Spirit Competition Ltd celebrated the world of whisky on Thursday 21 October The 2021 IWSC Awards Ceremony took place at The Balmoral Hotel, Edinburgh The whisky industry came together last night to celebrate their love of all things distilled at The 2021 IWSC ... read more
ROIG announced as Official Hire Car of Rolex Challenge Tour Grand Final
ROIG, the leading passenger road transport company in the Balearic Islands, will be the Official Hire Car of the 2021 Rolex Challenge Tour Grand Final supported by The R&A.The Rolex Challenge Tour Grand Final will see the top 45 players on the Road to Mallorca Rankings compete at T Golf & ... read more
Ducati begins electric era as new single manufacturer for the FIM Enel MotoE™ World Cup
Legendary Italian factory announced as the new supplier to MotoE™ from 2023-2026 inclusive Dorna Sports and Ducati are delighted to announce a new partnership, with the legendary Italian motorcycle marque set to become the single manufacturer for a new era of the FIM Enel MotoE™ World Cup from ... read more
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