Synergy, the award-winning international sports and entertainment marketing agency, has been appointed by Under Armour following a competitive pitch process, to grow and evolve the profile of the brand, products and sponsorships in the UK. The appointment will see Synergy and Under Armour ... read more
News
Standard Chartered celebrate Liverpool FC’s 125th anniversary through the power of numbers
To commemorate Liverpool Football Club’s 125th anniversary, Principal Club Sponsor Standard Chartered has launched a season-long digital campaign which celebrates the power of numbers. The bank will take Liverpool FC fans on a journey to understand the meaning of significant numbers in LFC’s ... read more
Best ever line-up for the OVO Energy Tour of Britain
This year's OVO Energy Tour of Britain will feature its best ever line-up of riders, that's the verdict of Race Director Mick Bennett, and backed up statistically by leading cycling website ProCyclingStats.com The 120-rider field for the race contains three of the past five riders to have won the ... read more
Endemics vs Non-Endemics: eSports expanding its sponsorship horizons
Sponsorship plays a particularly important role in eSports, as generating revenue from media rights in the sport remains in its infancy. With player wages rising and with ambitions to expand, the introduction of new sponsors and sponsorship sectors is critical for the future commercial success of ... read more
FASPO’s International Sponsoring Awards – Deadline for Entry 21 September 2017
The Association for Sponsoring Agencies and Service Providers (FASPO) once again honours the best sponsoring projects and agencies/service providers with the INTERNATIONAL SPONSORING AWARD (ISA). The ISA is one of the most important awards within the communications sector in the ... read more
Land Rover announces partnership with Blair Castle
Land Rover announces new partnership with Blair Castle International Horse Trials Blair is Scotland’s premier equestrian event, with 1,200 horses competing over four days Partnership further strengthens Land Rover’s heritage within equestrian sport Land Rover has expanded its equestrian ... read more
Slingshot’s Founder Jackie Fast Wins Emerging Leader Award – EMEA
The M&A Advisor, renowned globally for its recognition of outstanding professionals in the field of M&A, financing, and turnaround professionals, created The Emerging Leaders Awards - EMEA to celebrate the emerging industry leaders who have reached a significant level of success in the ... read more
Emirates Becomes Official Partner of The 2018 Ryder Cup
Emirates and the European Tour have renewed their existing European Tour Agreement for four years until 2021. The new deal includes Emirates becoming an Official Partner of The 2018 Ryder Cup. The 48th edition of The Ryder Cup, scheduled to be held at Le Golf National in France in September 2018, ... read more
Ladbrokes extend Challenge Cup partnership
The Rugby Football League and Ladbrokes have agreed to continue the current partnership that will see the betting and gaming giants remain as title sponsor of Rugby League’s most famous and historic competition, the Ladbrokes Challenge Cup. The one-year extension to the current deal is announced ... read more
England’s Barmy Army strikes up new partnership with SportNation.bet
England’s Barmy Army, the internationally renowned cricket supporters club, announces a new sponsorship with SportNation.bet, in a deal introduced and brokered by partnership agency, Reg & Co. Barmy Army brings together passionate England cricket fans and provides them with match tickets, ... read more
McDonald’s picks Leo Burnett London to handle global sports sponsorship activity
McDonald’s has appointed Leo Burnett London to amplify its sponsorship of the FIFA World Cup across global markets. The agency, which works on McDonald’s UK business, won the business following a pitch process that involved McDonald’s other roster agencies. It follows the agency’s global ... read more
Team GB – all the latest news
Read the latest news from Team GB here 16th August: watch Sir Mo on the track one final time 3rd August: run with an Olympian, win tickets to London 2017 19th July: together we can get the nation fitter 6th July: 9 years on...the bronze medal they deserve --ENDS-- ... read more
XTC Sponsorship Series presents: Meltwater as sponsor for new data & analytics vertical
Extreme Tech Challenge (XTC) 2018 is excited to announce the addition of a data & analytics vertical for this year’s competition, which will focus on highlighting tomorrow’s most promising data science companies. The new vertical will be sponsored by Meltwater, a global leader in media ... read more
Sine Qua Non Helps Lift Yale into MotoGP™ Brand Partnership
Sine Qua Non (SQN) has been the catalyst for a new brand partnership between materials handling manufacturer, Yale®, and MotoGP™, the FIM Road Racing World Championship. The new brand partnership, which began at last weekend’s Czech Republic round of the Championship, sees Yale appointed as the ... read more
Canterbury unveils new England Rugby 2017 – 18 home kit
Shirt reveal launches Canterbury’s ‘Unbreakable Bond’ campaign With 113 years of rugby apparel expertise, Canterbury has again pushed the boundaries of innovation in the new England Rugby 2017 – 18 home kit unveiled today. The kit will be worn for the first time by the men’s and women’s senior ... read more
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