Nico Rosberg has appointed CAA Sports as the global agency to represent his commercial interests and support him in his new endeavours beyond Formula 1®. CAA Sports, a division of leading entertainment and sports agency Creative Artists Agency (CAA), will access its unparalleled resources and ... read more
News
Graham Wylie Foundation named as Official Charity Partner
The Graham Wylie Foundation has been appointed as the Official Charity Partner of the 2017 British Masters supported by Sky Sports, which will take place at Close House, near Newcastle upon Tyne, from Thursday September 28-Sunday October 1. Tournament host Lee Westwood has ... read more
Joe Root joins Jimmy Anderson by going into bat for BRUT
England Test captain, Joe Root, will feature alongside England’s greatest-ever wicket taker in BRUT’S 2017 campaign Jimmy Anderson will champion BRUT’S Original range, whilst Joe Root will hero BRUT Sport Style Fans will be asked to choose whether they are #TeamJimmy or #TeamJoe Root ... read more
CSM strengthens motorsport leadership
Ashlee Huffman promoted to General Manager in North America CSM, a global leader in sport and entertainment, announced today that Ashlee Huffman has been appointed as General Manager of its motorsport practice in North America. CSM is an industry leader in global motorsport, creating and ... read more
McDonald’s launches search for UEFA Women’s EURO 2017™ Player Escorts
Children to walk out with the stars and be a part of major fixtures in the Netherlands this summer McDonald’s is launching an exclusive competition which will offer children a chance to win a once in a lifetime opportunity and become a McDonald’s Player Escort at UEFA Women’s EURO 2017™. The ... read more
Dove announces new partnership with British Tennis
Dove has announced a new brand partnership with the Lawn Tennis Association, supporting British Tennis events across the summer of 2017 Dove will be distributing over 60,000 samples of its new Go Fresh Pear & Aloe Vera anti-perspirant to players and fans this summer across British Tennis ... read more
Land Rover announces Sir Mark Todd as new ambassador
Leading event rider Sir Mark Todd is Land Rover’s latest equestrian ambassador Todd joins line-up including Zara Tindall MBE, Nick Skelton CBE and Sir Lee Pearson Aiming to win his fifth Badminton title this weekend, Todd talks about his chances in a short video Appointment further ... read more
David Millar and Ned Boulting review the Cycling Category shortlist for the Cross Sports Book Awards
Maserati confirmed as the sponsors of the Cycling Book of the Year category at this year’s Cross Sports Book Awards Cycling category sponsor Maserati sent cycling category judge David Millar and sports broadcaster Ned Boulting out for a drive around the picturesque Peak District countryside in ... read more
Fuse & TRO win Nissan UEFA Champions League Fan Experience Activation
Fuse and TRO, both part of the Omnicom group of agencies, have been jointly appointed by Nissan to run the global car manufacturer’s experiential activation at the UEFA Champions League Final in Cardiff, June 2017. The two agencies, who have worked together for the Berlin 2015 and Milan 2016 Finals, ... read more
ICON rebrands to CSM Live
CSM Live (formerly ICON) creates and delivers award-winning brand and live experiences around the world. Founded in 1947, our work has been seen by over half of the world’s population. CSM Live are trusted by both regional businesses and global brands in sport, business and the public ... read more
Wiggle strive to maximise value from women’s professional cycling
Strive Sponsorship, the sport and entertainment marketing consultancy, has been retained by Wiggle to provide activation consultancy for their Wiggle High5 Pro Cycling Team title partnership. In 2016 Strive worked with Wiggle, the online retailer of cycle, run, swim and triathlon products, to ... read more
Two Circles appoints Matt Cutler
Two Circles, the data-driven sports agency, has appointed Matt Cutler to the new position of Head of Communications. Cutler will have responsibility for building on the strength of Two Circles' reputation in the UK as it continues to expand operations across North America and Europe. A respected ... read more
Arsenal players vs legends in the Betfair Escape Room challenge
Betfair design Arsenal-themed Escape Room for a unique head-to-head challenge Per Mertesacker, Petr Cech and Danny Welbeck are challenged by Arsenal legends in a series of tasks designed to test their knowledge on the club’s history Ray Parlour and Martin Keown laid down the gauntlet, setting ... read more
The European Tour and Aggreko plc agree six-year partnership
The European Tour and Aggreko plc, the global leader in the rental of power and temperature control, are delighted to announce a new long term partnership until 2023. Aggreko has become the European Tour’s temporary power and climate control supplier, servicing multiple men’s professional golf ... read more
OVO Energy named Tour of Britain and Women’s Tour’s title sponsor
UK's top-rated independent energy supplier announces title sponsorship of Britain's largest professional cycling events OVO Energy today announces its title sponsorship of the Women's Tour 2017 and Tour of Britain 2017, the most prestigious professional road races in the UK cycling ... read more
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