News

Helen Atkinson presented with award by the celebrity football mum-of-four during ceremony held at Wembley Stadium Helen Atkinson was named the 2018 McDonald’s UK Football Mum of the Year at a special ceremony at Wembley Stadium on Sunday, 5th August, held ahead of the Community Shield match ... read more

The latest sport business article from ESA member NF Sport features LeBron James, the opening of his school in Akron and the reasons behind this choice. Read the full article here. ... read more

Jos Buttler, Jonny Bairstow & Stuart Broad take part in ultra-high res photo-shoot of their eyes during Specsavers’ sponsorship launch Batting for England requires incredible hand-to-eye co-ordination – and Specsavers have revealed a detailed never-before-seen look into the eyes of ... read more

Formula 1 sponsorship is moving away from traditional methods - so how is Slingshot's sponsors' podium capitalising on this? With its heady mix of speed, excitement, danger and competition set amongst the backdrop of a luxurious, globetrotting lifestyle, you’ll struggle to find a more ... read more

Leading supplier becomes official mouthguard partner to US national teams Read more here   ... read more

Local Lidl stores across the UK are celebrating a number of England players who ‘dreamt big’ this Summer As the Official Supermarket of the England Football Team, Lidl today has announced that stores up and down the country will celebrate the squad’s achievements and has unveiled 'reserved' car ... read more

HONMA will be the title sponsor of the newly named Honma Hong Kong Open, when the US$ 2 million purse tournament returns to the Hong Kong Golf Club, Fanling from November 22-25. The Japanese golf equipment manufacturer takes on the sponsorship of one of Asia’s most prestigious golf tournaments as ... read more

The final list of teams for the OVO Energy Tour of Britain (2 – 9 September) has today been confirmed, including the identity of the four British UCI Continental teams that have qualified for the UK’s most prestigious cycle race. JLT Condor, ONE Pro Cycling, Madison Genesis and Canyon Eisberg ... read more

The collaborative World Cup campaign, From Russia with Equal Love, has resulted in £170,000 being donated to LGBT+ causes  Sports marketing agency Synergy has created and delivered Paddy Power’s latest World Cup campaign, From Russia with Equal Love. The campaign saw Paddy Power pledge £10,000 ... read more

East Lothian venue to host Scotland’s National Opens for the first time The move continues the innovative strategy of playing both tournaments on the same course within the same month The Aberdeen Standard Investments Scottish Open will return to East Lothian next year when The Renaissance ... read more

Read more from ESA member NF Sport... about Formula One Championships and its new brand strategies featuring ESA member Heineken.     ... read more