Sponsorship sales intelligence company caytoo announces today the signing of Rich Wigley to the newly created position of Head of Business Development.
In a change of formation, Wigley will report directly to Founder and CEO Jeremy Thompson. This crucial leadership role comes at an extremely significant time for the firm as it launches a news-based lead generation SaaS platform for partnership sales and insights teams at rights holders.
Wigley joins from SponsorUnited where he led international sales across EMEA.
“His strong background in selling sponsorship intelligence platforms and his high profile among rights holders across Europe makes him the ideal choice for this brand-new role, a pivotal one as we launch our platform to rights holders across the world and begin to scale up,” says Jeremy Thompson, caytoo’s CEO.
“His track record means we are very excited to see where he can take our fast-growing business.”
Commenting on his appointment, Rich Wigley says: “I’m delighted to join a company I came up against and heard a lot of good things about, plus it’s fantastic to be able to build on the foundations they’ve created and lead their sales function into their next chapter of growth.
“I’m genuinely convinced their new AI-based platform will be a game-changer when it comes to helping rights holders generate more conversations with potential sponsors.”
Launched in its current form in 2021, caytoo provides business and sponsorship intelligence to rights holders large and small. Clients have included the likes of Real Madrid, Bayern Munich, McLaren Racing, Live Nation, FC Barcelona, the NFL, MLB, Formula E, the DP World Tour, Premiership Women’s Rugby, the NEC, Cricket New South Wales and the National Theatre.
Earlier this year, caytoo was selected for The Culture 100 Awards which recognise and celebrate the 100 greatest companies to work for in the UK in terms of building a progressive, people-first workplace.
-ENDS-
For more information visit www.caytoo.co.uk or contact alex@caytoo.co.uk / +44 (0)780 313 1144
About caytoo
Founded by former executives of Nielsen, Deloitte and Cision, caytoo provides commercial and sponsorship intelligence to make it easier for rights holders (sellers of sponsorship) and brands (buyers of sponsorship) to find each other and build partnerships which deliver real value.
