Cetaphil, a fast-growing sensitive skincare brand in the UK market, will join forces with the OVO Energy Tour of Britain this September as partners to the Points jersey for Britain’s biggest and most prestigious race.
The partnership will see the leader of the Points jersey classification, previously won by the likes of Geraint Thomas, Mark Cavendish and Dylan Groenewegen, wearing the Cetaphil Points jersey, branded with the company’s brand’s ‘Made for the sensitive, used by the strong’ tag line.
With a worldwide multi-award winning range and being the UK’s number 1 dry skin cleansing brand*, Cetaphil products are trusted by dermatologists, celebrities and beauty insiders worldwide. The range, consisting of cleansers and moisturisers, provides a simple healthy skin care routine for face and body, for skin that’s healthy-looking, strong and resilient.
“We are really excited to be partnering with this fantastic event and seeing many moments of strength from the riders and the tour crew who make it happen, right through to all the dedicated spectators and supporters braving the elements to create the electric atmosphere at the roadside!
“We are looking forward to seeing just how far we can take the brand in what is a new space for us,” said Stuart Shaw, Consumer Business Unit Head at Galderma UK.
Cetaphil will enjoy branding opportunities in the build up to and across the eight day race, as well as hospitality packages and activation and sampling rights so that the OVO Energy Tour of Britain audience can be introduced to the Cetaphil range and skincare philosophy.
“We are delighted to have Cetaphil on board as our Points jersey partner,” said Hugh Roberts, Chairman of SweetSpot Group. “The cycling market is ripe for a skin care brand to take ownership of this space; the fit is an extremely good one on numerous levels.”
The OVO Energy Tour of Britain gets underway from George Square in Glasgow on Saturday 7 September, finishing on Deansgate in Manchester city centre on Saturday 14 September.
ITV4 will once again screen live free-to-air coverage flag-to-flag of each stage in the UK, along with a nightly highlights programme of the best of the action.
The OVO Energy Tour of Britain is British Cycling’s premier road cycling event, giving cycling fans the opportunity to see the world’s best teams and riders competing on their doorstep and helping to build a great cycling nation.
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Media accreditation for the OVO Energy Tour of Britain 2019 is now open. To apply for accreditation please follow the links from the Press page here: www.tourofbritain.co.uk/about/press/
About the OVO Energy Tour of Britain
Re-launched in 2004 after a five-year absence from the calendar, the OVO Energy Tour of Britain is British Cycling’s premier road cycling event, held annually across eight days in September.
The free-to-watch sporting spectacular features Olympic, world and Tour de France champions, and attracts a roadside audience of over 1.5m spectators. Live coverage of the race is shown daily in the UK on ITV4 and Eurosport, in addition to 190 countries worldwide.
The OVO Energy Tour of Britain is ranked at 2.HC level by the UCI, cycling’s governing body, making it one of the most prestigious sporting events in the sport’s global calendar.
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Follow the OVO Energy Tour of Britain on Twitter (#OVOToB), Facebook, Instagram or via the event’s official website at tourofbritain.co.uk.
About Cetaphil
*IRI Dry Skin Category value and unit UK performance 52WE 19/4/19
Cetaphil believes a healthy skincare routine is part of an overall routine for total health and wellbeing, alongside healthy diet and exercise.
Specifically formulated to provide effective, gentle skincare to help keep your skin looking healthy and at its best, the Cetaphil range of gentle, dermatologically tested cleansing and moisturising products has for over 70 years helped people worldwide to care for their skin. Cetaphil products help all skin types to achieve optimum condition by being better equipped to defend against moisture loss and withstand external irritation.
The global hero product, Gentle Skin Cleanser, has earned the status as a cult skincare product from being revealed as a beauty secret of celebrities in the UK and around the world.
Cetaphil’s Daily Defence facial moisturiser with SPF50 protection, launched in the UK in 2018, has quickly established itself as another of the range’s top selling products.
Cetaphil products are available in-store and online from selected Boots, Superdrug, Sainsbury’s and Tesco stores , Online from Amazon and Ocado, and from selected high street and independent pharmacies.
www.cetaphil.co.uk/ and @CetaphilUK on Facebook and Instagram.
For further information about Cetaphil please contact the Press Office:
Georgia Andrewes
Richmond Towers Communications
+44 (0)20 7388 7421
Georgia@rtc.london