What should sponsors consider as we emerge from the pandemic?
The pandemic has been a profound and life-changing event for everyone. In this session we will explore, with the help of behavioural scientist Richard Shotton, why consumers’ purchasing habits change in such events and what brands can do to help combat this through the world of sponsorships and partnerships.
We are delighted to announce the addition of Sophie Jubb, Account Director at The&Partnership and Abby Stanworth from m/Six, who will talk about how they have communicated with the Toyota and Lexus audiences during the pandemic, looking specifically at two examples: Toyota/ LADbible partnership and Lexus/ Sky Arts partnership.
Author and Founder of Astroten
Richard is the author of The Choice Factory, a best-selling book on how to apply findings from behavioural science to advertising. Richard started his career in marketing 20 years ago before founding Astroten, a consultancy specialising in applying behavioural science to business problems. Astroten works with companies like BrewDog, Barclays, Google and Fever-Tree.
In 2021 he was made an honorary fellow of the IPA and an associate of the Moller Institute, Churchill College, Cambridge University. He tweets about the latest social psychology findings from the handle @rshotton.
Account Director, The&Partnership
Head of Partnerships, m/SIX
This is the last ESA webinar available free to non-members (including ESA Associates).
So why not join ESA today and deliver more effective sponsorship? Discover more about our numerous member benefits here.
About #ESAwebinar events
ESA’s mission is to inspire, unite and grow the sponsorship industry. As the COVID-19 pandemic continues to cause unprecedented disruption to the sports and entertainment industry, it has never been more vital that the sponsorship community has access to informative, relevant and inspiring content.
Which is why ESA launched the #ESAwebinar series – a regular series of masterclasses, Q&A discussions and other insightful content designed to educate and unite the sponsorship community, despite our physical distance.
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