Coors Light have been announced as the ‘Official Beer Supplier’ for Snowboxx Festival 2016 with the agreement brokered by Slingshot Sponsorship.
In a new development for 2016, Snowboxx is creating something never before seen at winter festivals, its own ‘Snowboxx Village’. Based in Avoriaz, the heart of the Port du Soleil ski region, Snowboxx Festival will host a plethora of events from main stage performances, off-the-wall festival features & local food and drink stalls.
Coors Light partnership with Snowboxx further supports the brand message of #DammeCold and the positioning as the ulitmate in ice cold refreshment.
The partnership will see Coors Light as the exlusive beer supplier to the festival with retailing across multiple bars onsite in addition to inclusion in all promotional actitivty across Snowboxx’s digital and social chanels and a bespoke Igloo party hosted onsite during the week-long snow festival extravanganza.
Rachel Twemlow, Brand Manager for Coors Light commented: “Coors and Snowboxx have a natural effinity through the shared passions of music and the cold nature. Snowboxx 2016 is set to be the biggest and best yet and this will provide a super platfrom to launch our relationship as well as the opportunity to capture great content and engage with our core demographic.”
This year, Coors Light will be in the accoustic company of headline acts Sigma, one of the biggest acts of 2015 and DJing royalty Grandmaster Flash for what will be a week of unforgettable music, skiing and partying.
Aden Levin, Managing Director, Snowboxx remarked: “Coors’s partnership with Snowboxx is testiment to the shared vision of both brands. With the event growing year on year we’re excited to be able to start this relationship and look forward to what will be the biggest ski festival of the year.”
Register your interest for Snowboxx 2016 now at http://snowboxx.com/
–ENDS–
Snowboxx (Mainstage Travel)
Mainstage Travel is a travel company with a difference. We deliver unforgettable experiences, day in, day out. We completely blur the lines between holiday and festival. Each holiday we put on is the ultimate holiday for that destination. Whether it is an unbeatable holiday for an 18 year old (Magaluf Takeover, Ayia Napa Takeover) or the ultimate winter festival (Snowboxx), we love nothing more than to make incredible holidays.
@Snowboxx
www.slingshotsponsorship.com
Slingshot Sponsorship is an innovative strategic sponsorship agency based in Central London with offices around the world. Slingshot works across all industry sectors to help organisations identify, create and optimise assets so they become engaging marketing opportunities for brands to partner with. Clients include diverse verticals such as publishing, sport, events, music artist rights, award programmes, music festivals, and charities – all with a desire of pushing the boundaries in traditional sponsorship.
For comments and information, please contact Andrew Selby, andrew@slingshotsponsorship.com t: +44 (0) 207 226 5052
