Introducing the Cross British Sports Book Awards, brokered by brandmeetsbrand
brandmeetsbrand is delighted to announce that we have secured Cross, the major manufacturer of fine writing instruments and personal accessories, as the headline partner of the British Sports Book Awards.
The British Sports Book Awards is the major annual promotion for Sports Writing & Publishing; the awards exist to highlight the most outstanding sports books of the previous calendar year, to showcase their merits and to enhance their reputation and profile.
The 2015 awards will take place at Lord’s Cricket Ground on 3rd June, hosted by Jonathan Agnew.
The title sponsorship will see the introduction of a new composite logo, which will be included on all collateral including stickers on the shortlisted and winning books in all categories which will be on sale in retail stores including nationwide branches of Waterstones, Foyles and WHSmith amongst others.
A series of retail competitions will be run, giving members of the public an opportunity to win Cross gifts, signed editions of winning books and an opportunity to visit Lords Cricket Ground.
Cross products are sold to consumers through department, stationery and pen specialist stores worldwide and to the business gift market via a network of companies specialising in recognition programs. Cross will be presenting winners in each category with an engraved pen.
David Willis, Chairman, British Sports Book Awards, comments; “Cross are exactly the partner we have been looking for; a well-established business, highly regarded around the world and keen to make further progress in the UK. The investment support we receive from Cross will enable us to invest in the Awards, in their presentation and publicity and the association with pens and fine writing instruments will add to the relevance and glamour of our awards evening. Everybody who has worked alongside the British Sports Book Awards over many years is very excited about this new development. The sponsorship of the prestigious Sports Autobiography Award, chosen each year by a panel of high profile sporting journalists and celebrity writers, will be included in the Cross partnership.”
Nicola Shepherd, Director of Trade/Shopper Marketing at A.T. Cross Company, said; “There is a superb synergy between our high quality pens and the British Sports Book Awards. At Cross, we understand the joy that writers and readers experience when significant moments and high achievement are brought to life by committing them to paper.
“We believe in the pursuit of greatness, and are delighted to be associated with outstanding sports writing which showcases and celebrates the stories of the past year.”
–ENDS–
About brandmeetsbrand:
brandmeetsbrand is an independent sponsorship agency, launched in 2003, which specialises in sourcing sponsorship for sport, entertainment, arts and the public sector. Clients include; Hyde Park Winter Wonderland, Hampton Court Palace Festival, Ladies European Tour and Wheelchair Basketball.
For more information on sponsorship opportunities with the British Sport Book Awards, please contact:
Hannah Hanley, Senior Account Manager, brandmeetsbrand T: 020 7482 6635 | E: hannah@brandmeetsbrand.com
For PR and press enquiries relating to the British Sport Book Awards, please contact:
Jane Beaton, Director, Kew Publicity T: 07802 433471 | E: jane@kewpublicity.co.uk