Global sport and entertainment agency, CSM, has bolstered its digital and data offering with new hires, a formalised product team and an expansion of services to deliver solutions that combat some of the core challenges rights holders and brands are facing today.
Since CSM acquired Greenroom Digital in 2021, the digital and data team has doubled its revenue and number of employees across Europe, the Middle East and APAC. Joining the existing team of 30+ people, recent new hires will support CSM’s product offering to deliver first-in-class experiences for fans on behalf of brands and rights holders.
Using proprietary technology, CSM now has the capabilities in-house to build fan engagement tools and solutions that will extract more value from partnerships for clients. Their recent work, creating a partnership hub with Saudia Airlines for their Formula E partnership, has seen over 2.1 million cumulative first party data points collected, across four key areas including demographic, geographic, behavioural and psychographic, on potential Saudia customers.
Examples such as this provide a cost-effective solution for brands and rights holders to drive engagement figures using always-on campaigns.
Dean Drury, Head of Product and Innovation – Digital and Data at CSM, said: “With our growing team of experts, supported by our state-of-the-art technology infrastructure, we firmly believe that we offer the only cost-effective, end-to-end first-party data solution in the sports industry.
“We know that it’s costly for brands and rights holders to hire a team of digital experts, developers, solutions architects, and operations teams. We can provide organisations with the resources and the tools to do everything in-house.”
Matt Vandrau, Group CEO at CSM, said of the recent growth in this area: “Since formally acquiring Greenroom Digital in 2021, I have seen this part of the business go from strength to strength which is reflected in the growth of the team. Being able to deliver these services in-house gives us a competitive edge and the results we have seen so far speak for themselves.”
For further information please contact:
Hannah Robertson, Head of Marketing
CSM Sport & Entertainment:
CSM is a global sport and entertainment agency, offering our clients end-to-end marketing services. We bring partnerships to life for brands, rights holders and talent by leveraging our unrivalled relationships and expertise across the industry and create extraordinary live experiences. Driven by performance, we deliver meaningful, memorable and measurable impact for our clients. Home to a team of 1,200+ people across 20+ locations worldwide, we believe in the power of sport and entertainment to inspire a better world.