Debenhams.com will be the first headline partner of Camp Bestival 2025 – 2026 kickstarting this summer.
Debenhams, Britain’s online department store, is proud to unveil an exclusive two-year partnership as the first headline partner of Camp Bestival, the UK’s Leading Family Festival, held at Lulworth Castle on Dorset’s stunning Jurassic Coast.
As a headline partner, Debenhams will deliver an immersive festival experience for the first time from 31st July – 3rd August 2025. A festival created by families for families, the ultimate “Festi-Holiday’ has announced a legendary lineup including headline appearances from Sir Tom Jones, the Sugababes and Basement Jaxx alongside wellbeing programmes and action-packed activities with theatre, immersive shows, circus spectacles, arts & crafts, sports and more.
Making its debut at the 30,000 capacity family festival this year, Debenhams will host an interactive pop-up ‘Planet Debenhams’ where immersive experiences bring the online department store’s handpicked fashion, beauty, and lifestyle brands to life.
Festival-goers will step into a cosmic adventure where the fun never stops, experiences include:
- Blast Off with AstroScoops: Landing exclusively at Camp Bestival, complementary, out-of-this-world ice cream will be available at the AstroScoops ice cream van all weekend long.
- Get Festival Fabulous at the Glamosphere: Glitter up with the stardust and face gems from the Debenhams Cosmic Glam Squad whilst perusing the latest from Debenhams Beauty.
- Ready, Set Go… To The Rocket Races: Debenhams will host a mini sports day for little ones to cheer, race and blast off into intergalactic fun with three sports-day themed activities.
Dan Finley, Debenhams Group CEO says: “Camp Bestival represents the quintessential family festival experience. With Debenhams’ broad offering for every member of the family, this partnership presents a natural alignment. The launch of Planet Debenhams marks an exciting opportunity to deepen our connection with customers while delivering a vibrant and memorable experience for festival-goers.”
Debenhams is the go-to destination this festival season, bringing the style and comfort needed to celebrate in full swing. Discover the new Warehouse Summer Solstice collection, co-curated with style icon and presenter Hannah Cooper-Dommett packed with bold looks and festival flair. From fashion-forward finds to luxe camping gear including chic tents, cozy sleeping bags, and comfy outdoor chairs, Debenhams has everything needed need to turn any festival into a glamorous getaway.
Camp Bestival says: “We’re excited to welcome Debenhams as Camp Bestival’s first-ever headline partner for the next two years. Camp Bestival is about creating unforgettable moments for families, and Debenhams brings a vibrant, imaginative spirit that perfectly aligns with the festival’s mission.
“As an online-only brand, their desire to create in person, real world connections make this partnership even more special. With Planet Debenhams launching this summer, festival goers can look forward to a whole new dimension of fun, fashion, and family adventure. It’s a brilliant way to bring their world to life for our attendees.”
Camp Bestival Dorset takes place 31st July – 3rd August 2025 at Lulworth Castle.
For more info and day and weekend tickets visit campbestival.net.
-ENDS-
Debenhams
Amy Bolser / Molly Hunter / Sophia Jacobson / Daphne Mukinayi
Camp Bestival
For more information, images or requests to attend please contact UK press office, Shellwood Blake:
Caroline Blake / Rosie Stamp / Polly Seamer
campbestival@shellwoodblake.com
07870 556 947
About Debenhams
Debenhams.com is a bold reinvention of a British icon—heritage-rich, digitally driven, and style-obsessed. As Britain’s online department store, Debenhams.com brings together over 20,000 of the most-loved names in beauty, fashion, and home, curated for today’s confident, style-conscious consumer. Trusted since 1778, we blend legacy with modern energy to deliver standout experiences, everyday style, and effortless discovery for our customer community. Bigger, better, bolder—and built for how we live today.
About Camp Bestival
Created for families by families, Camp Bestival is an action-packed four-day camping Festi-Holiday, combining an all-encompassing family festival experience, packed full of magical memory making experiences, activities and live music.
The brainchild of renowned music specialist Rob da Bank and creative director Josie da Bank, and founded in 2008, Camp Bestival is known as the UK’s ultimate family festival, having won Best Family Festival at the UK Festival Awards six times.
Taking place over the summer holidays at Lulworth Castle on Dorset’s stunning Jurassic Coast, Camp Bestival offers hundreds of free activities for families to explore from theatre, circus skills, science explorations, sports and immersive theatre through to amazing live acts and DJs, family raves, comedy, award-winning street food, and flamboyant evening cabaret – all shared with likeminded families.
