Image credit: Andres Poveda
RTÉ Commercial has today announced DiscoverIreland.ie, as sponsor of The Traitors Ireland, returning to RTÉ One and RTÉ Player later in the year.
The sponsorship deal with DiscoverIreland.ie includes 240 DiscoverIreland.ie credited stings airing across The Traitors Ireland episodes on RTÉ One and RTÉ One +1 and including The Traitors Ireland Uncloaked.
The deal also covers live broadcasts on RTÉ Player, all available catch-up episodes, and sponsor logos on all dedicated promos across television, audio and social media channels. The package also includes 2 x 10” credited stings top and tail around all episodes of The Traitors Ireland Uncloaked and 2 x 10” credited stings top and tail around The Traitors Ireland segments on Oliver Callan on RTÉ Radio 1, the official radio partner of the series.
Siobhán McSweeney as presenter of The Traitors Ireland will guide viewers through the game, keeping an eagle-eye on the action as contestants fight to stay in the game.
Deirdre O’Brien, Marketing Communications Manager at Fáilte Ireland said: “What makes this sponsorship such a significant opportunity for DiscoverIreland.ie, Fáilte Ireland’s consumer platform for holiday inspiration and trip planning in Ireland, is the ability to connect with an engaged audience through one of the country’s biggest television events. As a true cultural phenomenon, The Traitors Ireland puts us at the heart of a major national conversation and provides a powerful platform to inspire more people to take a well-earned short break in Ireland.
“By connecting with a captivated audience week after week, our goal is to encourage people to turn all the excitement and engagement into real travel experiences, discovering the incredible destinations and experiences on their doorstep. With every twist and turn set against the beautiful backdrop of Ireland’s Ancient East, The Traitors Ireland is guaranteed to deliver plenty of suspense and drama. After weeks of revelations and tense roundtables, many viewers may feel they deserve a short break of their own. We hope our sponsorship message inspires them to unwind and experience the excitement, intrigue and relaxation of a short break in Ireland for themselves.”
Gemma Kavanagh, Client Director at Core Sponsorship said: “The Traitors Ireland quickly became one of the country’s biggest television events last year. We are delighted to have brokered this exciting sponsorship, with DiscoverIreland.ie joining The Traitors Ireland as the title sponsor.
“From the drama inside Slane Castle to the conversation it sparked across the country long after each episode ended, it provides an incredibly powerful platform for DiscoverIreland.ie to connect with audiences in a way that’s both relevant and memorable. What makes this sponsorship especially exciting is the opportunity to turn that engagement into action. After spending the evening immersed in the drama, the tension of the roundtable and the hunt to uncover the Traitors, we hope viewers will be inspired to uncover somewhere new in Ireland and find themselves on a well-earned short break.”
Ruth Kennedy, Sponsorship Manager Video and Digital, RTÉ said: “We are delighted to announce DiscoverIreland.ie as the new sponsor of The Traitors Ireland. Following the phenomenal success of its debut season in 2025, anticipation is already building for the return of the hit series. The new season promises even more twists, high-stakes drama and unforgettable moments as a new group of players enter the game.
“This partnership is a natural fit, with Slane Castle’s iconic location in Ireland’s Ancient East providing DiscoverIreland.ie with a premium platform to engage audiences nationwide through one of Ireland’s most successful and talked-about TV formats in recent years. The Traitors Ireland has firmly established itself as a must-watch television event.
“We are thrilled to have their support and look forward to working closely together throughout the season. As this iconic series returns to screens across the country, we’re excited to begin what promises to be a successful and rewarding partnership for everyone involved.”
The nail-biting psychological reality competition sees a group of strangers arrive at a remote castle to play the ultimate game of deception, betrayal and trust, all in the hope of winning up to €50,000. But, hidden amongst them are the Traitors, who will attempt to secretly murder a player every night, without getting caught. It’s up to the others, the Faithfuls, to try to detect who the Traitors are, and banish them from the game, before they become their next victim.
Each day, the group embark on Missions as they work together to add more money to the prize pot. For the lucky ones who survive to the end, they have the chance of winning that life-changing cash, but if a Traitor remains undetected, they’ll steal all the money.
The Traitors Ireland will air on RTÉ One and RTÉ Player later this year.
-ENDS-
The Traitors Ireland is produced by Kite Entertainment for RTÉ.
More information about The Traitors Ireland series 2 will be announced in the coming weeks.
For more information about Discover Ireland, visit DiscoverIreland.ie
About The Traitors
The Traitors (Dutch title: De Verraders) was created and developed by Marc Pos and IDTV Creative Director Jasper Hoogendoorn in cooperation with RTL Creative Unit. Since its launch in the Netherlands on RTL 4 in 2021, the format has proved its international appeal with over 30 versions and numerous returning seasons. Hit international adaptations of the format include the Emmy winning US version for NBC Universal’s streaming service Peacock and BBC One’s BAFTA winning version in the UK, which drew in 8 million viewers for the season 2 finale. The US versions will return for a third, fourth and fifth season and the UK version has been commissioned for a fourth season and celebrity version.
A multi-award-winning ratings hit, The Traitors was recently named as K7’s format of the year in 2024 and the format was awarded C21’s International Format Award for Best Host of a Television Format. Previously the Dutch version De Verraders received the Rose d’Or award “Golden Rose” for Best Reality and Factual Entertainment.
