· The IWSC celebrates its 50th anniversary this year
· Award-winning Double Dutch produces premium flavoured mixers and will sponsor three mixer trophies at the IWSC 2019 and 2020
· Sponsorship deal brokered by IWSC
Agency Reg&Co Ltd
Double Dutch, producer of award-winning tonics and mixers, has been announced as official mixer partner of the International Wine & Spirit Competition (IWSC) for the next two years.
The company was founded by Dutch twins Joyce and Raissa de Haas, who were recently named in the Forbes Retail & Ecommerce 30 Under 30 list.
Double Dutch creates tonics and mixers that focus on flavour pairing, developing unique recipes that present unexpected and creative combinations. Each tonic is made with 100% natural ingredients using no artificial colours, flavours or preservatives, resulting in a range of versatile mixers that work with every kind of spirit.
The three trophies Double Dutch will be sponsoring this year are the Gin & Tonic Trophy, Vodka & Tonic Trophy, and Rum & Ginger Beer Trophy.
Co-founder of Double Dutch Raissa de Haas said, “We were thrilled when we were offered the opportunity to work with the IWSC.
We have followed the work of the IWSC for many years as it has established itself as one of the leading bodies within the drinks industry. We are delighted to work in partnership with such an established organisation.”
IWSC Chief Executive Allen Gibbons said, “We’re delighted to have Double Dutch as one of our major sponsors. The mixer category is second only to gin in terms of excitement and innovation – barely a day goes by without a new tonic coming on the market, so it’s a very crowded scene indeed. And in that market, the de Haas sisters stand out for their scintillating flavour combinations and their attention to quality and innovation. We are very proud to be in their company.”
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About the International Wine & Spirit Competition
● Established in 1969, the International Wine & Spirit Competition (IWSC) was the first competition of its kind. Set up to seek out, reward and promote the world’s best wines, spirits and liqueurs, it is now in its 49th year. The IWSC’s pursuit of excellence underpins every aspect of the competition today.
● The IWSC is set apart by the formidable reputation of its judging process. Panels are made up of carefully selected industry experts, including Master Distillers, Masters of Wine, wine and spirit buyers and sommeliers, WSET-qualified educators and respected wine and spirit journalists. Every wine and spirit is blind tasted and assessed on its own merit within the context of its class.
● Currently receiving entries from over 90 countries, the IWSC is genuinely international in reach and recognition.
● The IWSC’s global partners work throughout the year to drive awareness and promote winners to both trade and consumer audiences.
● With 49 years’ heritage, an IWSC award is recognised internationally as a badge of quality.
For more information, please contact:
Karen Morris
Reg & Co
E: karen@regandco.com
T: +447771 900465
Amy Garcia
International Wine & Spirit Competition
E: amy.garcia@iwsc.net
T: +44203 1766460