The DP World Tour and Rolex have today announced a long-term extension of their long-standing partnership.
The Swiss watchmaker has been the Official Timekeeper of the Tour since 1997. During this time, Rolex has supported the Tour’s expansion from its initial European roots into its position as golf’s global Tour, staging tournaments in 25 different countries each season.
The partnership will see Rolex continue as the DP World Tour’s Official Timekeeper and Title Partner of the Rolex Series.
First launched in 2017 to coincide with the 20th anniversary of the relationship, the Rolex Series is the DP World Tour’s premium event category and comprises five tournaments in 2026, hosted at world-class golfing venues with a minimum prize fund of $9 million. Showcasing innovation, enriched social media and broadcast coverage, and a superior event experience for both fans and the world’s top players, the list of Rolex Series Champions features some of golf’s most distinguished names, including Rolex Testimonees Matt Fitzpatrick and Collin Morikawa.
The first Rolex Series tournament of the 2026 season, the Hero Dubai Desert Classic, concluded yesterday at Emirates Golf Club. The remaining four Rolex Series events in 2026 are the Genesis Scottish Open (July. 9-12), the BMW PGA Championship (Sept. 17-20), and two Playoff events; the Abu Dhabi Championship (Nov. 5-8) and the DP World Tour Championship (Nov. 12-15), where the 2026 Race to Dubai Champion will be crowned.
Rolex has a long legacy of championing the development of emerging talent in golf, and under this agreement, will also remain as the Official Timekeeper of the HotelPlanner Tour.
Arnaud Boetsch, Rolex Director of Communication and Image, said: “Rolex is delighted to strengthen its support of the DP World Tour, reinforcing our deep commitment to golf for almost 60 years, and with the Tour for close to three decades. The Tour represents the very best of global golf, uniting leading players at iconic venues, and the Rolex Series continues to reward excellence at the highest level. We look forward to witnessing more world-class competition and defining moments on our journey together in 2026 and beyond.”
“Rolex’s commitment to the game of golf is unparalleled,” said Guy Kinnings, Chief Executive Officer of the DP World Tour. “They have been championing golf since 1967 and over the past three decades Rolex have been an integral part of the DP World Tour’s evolution as golf’s global Tour with an unmatched international footprint.
“Rolex also has impeccable standards and will continue to make our Tour better in everything that we do. This is best exemplified by the Rolex Series, with tournaments that attract world-class fields and continuously innovate to give spectators a memorable experience. Together, we will continue to elevate tournaments, inspire players, and bring golf’s blend of history, integrity and exhilaration to fans across the globe.”
-ENDS-
About Rolex
An Unrivalled Reputation for Quality and Expertise
Rolex is an integrated and independent Swiss watch manufacture. Headquartered in Geneva, the brand is recognized the world over for its expertise and the quality of its products – symbols of excellence, elegance and prestige. The movements of its Oyster Perpetual and Perpetual watches are certified by COSC, then tested in-house for their precision, performance and reliability. The Superlative Chronometer certification, symbolized by the green seal, confirms that each watch has successfully undergone tests conducted by Rolex in its own laboratories according to its own criteria. These are periodically validated by an independent external organization.
The word ‘Perpetual’ is inscribed on every Rolex Oyster watch. But more than just a word on a dial, it is a philosophy that embodies the company’s vision and values. Hans Wilsdorf, the founder of the company, instilled a notion of perpetual excellence that would drive the company forward. This led Rolex to pioneer the development of the wristwatch and numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism, invented in 1931. In the course of its history, Rolex has registered over 600 patents. At its four sites in Switzerland, the brand designs, develops and produces the majority of its watch components. A fifth site, also in Switzerland, is under construction and is expected to open in 2029. Rolex carries out its own manufacturing operations, from casting the gold alloys to machining, crafting, assembling and finishing the movement, case, dial and bracelet. Furthermore, the brand is actively involved in supporting the arts and culture, sport and exploration, as well as those who are devising solutions to preserve the planet.
About the Rolex Series
The Rolex Series is the premium category of events on the DP World Tour, comprising five tournaments in 2026, staged in a variety of world-class golfing locations around the globe, each with a minimum prize fund of US$9 million.
Showcasing innovation, enriched media, content and broadcast coverage, and a superior event experience for both fans and for the world’s top players, the list of Rolex Series Champions includes some of golf’s most distinguished names.
The Rolex Series was launched in 2017, coinciding with the 20th anniversary of Rolex’s enduring partnership with the European Tour group.
In 2026, the Rolex Series comprises; the Hero Dubai Desert Classic (January 22-25), the Genesis Scottish Open (July 9-12) the BMW PGA Championship (September 17-20), the Abu Dhabi HSBC Championship (November 5-8) and the DP World Tour Championship (November 12-15). The latter two events comprise the DP World Tour Play-Offs and feature the leading 70 and 50 players from the Race to Dubai respectively.
About the DP World Tour
The DP World Tour is the main men’s professional golf tour of the European Tour group.
As golf’s global tour, we showcase global talent in global destinations and use our platform to build, entertain and connect our global community.
GLOBAL TALENT: We provide pathways and a platform for the leading international talent, bringing together golfing icons, national heroes and emerging stars from around the world.
GLOBAL DESTINATIONS: We stage tournaments in iconic cities and locations around the world and each week we celebrate and showcase the rich diversity of the courses, cities and cultures we visit.
GLOBAL COMMUNITY: We build, entertain and connect communities through our commitment to innovation, creative content and having a positive social and environmental impact.
Our 2026 Global Schedule features 42 tournaments in 25 different countries and comprises three distinct phases: five ‘Global Swings’, the ‘Back 9’ and the ‘DP World Tour Play-Offs’. It features five Rolex Series events – the premium category of events on the DP World Tour – and four Major Championships, all of which count towards the Race to Dubai Rankings Delivered by DP World, the Tour’s season-long competition which concludes at the DP World Tour Championship in Dubai.
DP World, the leading provider of global smart end-to-end supply chain and logistics solutions, has been the title partner of the DP World Tour since the start of the 2022 season, the Tour’s 50th season following its formation in 1972.
We also enjoy the support of many of the world’s leading business brands with DP World, Rolex, Aldar, AWS, BMW, Buffalo Trace Distillery, Emirates, Fortinet, Husqvarna, Michelob ULTRA, Nexo and Vestas as Official Partners.
About the European Tour group
The European Tour group administers the DP World Tour, the HotelPlanner Tour, the Legends Tour and the G4D Tour and, as the Managing Partner of Ryder Cup Europe LLP, stages golf’s greatest team contest, the Ryder Cup, in partnership with the PGA of America.
The European Tour group has Strategic Partnerships with the PGA TOUR, the Sunshine Tour and Challenger PGA Tour of Australasia, the China Golf Association (CGA), Japan Golf Tour Organization (JGTO), the Korea Professional Golfers’ Association (KPGA), and the TATA Steel Professional Golf Tour of India. These partnerships provide global pathways for players from across the world to compete internationally on the DP World Tour, the main men’s professional golf Tour of the European Tour group which was established in 1972, as well as the HotelPlanner Tour.
