● Innovative feature developed by IMG ARENA
● Fans can access shot-by-shot data on europeantour.com/dpworld and app
● Data includes ball location and distances of each shot
● New video-in-scorecard feature also available
Golf fans can now access detailed shot-by-shot data from their favourite players on the DP World Tour with the launch of ShotTracker on the Tour’s website and app.
The innovative feature, which is available by clicking on a player’s scorecard, provides a range of information including the precise location of a player’s ball, as well as driving, approach shot and putting distances for each shot and the distance to the pin down to the nearest inch on a green.
ShotTracker, which has been created in partnership with IMG ARENA, a leading sports data and technology hub, will also provide information about the type of lie for each shot (e.g., fairways, bunkers, rough, in the trees etc) as well as detailed hole maps.
On-course information is gathered by IMG ARENA’s cutting edge, real time, shot-by-shot data collection system which utilises leading GPS technology, connectivity systems and greenside cameras at every DP World Tournament in Europe and the Middle East.
This data is then collated via the ShotTracker feature which is available via europeantour.com/dpworld and DP World Tour app, starting with this week’s Abu Dhabi HSBC Championship and next week’s Slync.io Dubai Desert Classic, the first Rolex Series events of 2022.
Fans will therefore be able to follow and learn more about each shot played by some of the world’s leading golfers.
The DP World Tour’s ShotTracker is an evolution of the revolutionary IMG ARENA Golf Event Centre, an industry-first product created in association with the world’s leading golf tours which also enables interactive in-play betting.
Michael Cole, the European Tour group’s Chief Technology Officer, said: “The introduction of ShotTracker further extends our partnership with IMG ARENA, providing fans with a greater statistical offering from our tournaments through shot-by-shot data.
“Alongside our world feed broadcast, fans can now track their favourite players’ performances in even more detail, accessing a wealth of data for each shot struck during their round.
“This is part of our commitment to enhance the fan experience, joining our video-in-scorecard feature which was introduced last year to provide fans with footage of shots within minutes of them being struck.”
Brad van Wely, VP and Head of Product at IMG ARENA, said: “The launch of the DP World Tour ShotTracker will deliver one of the most sophisticated sports data products ever created and builds on the success of the Golf Event Centre. This is an exciting extension to our relationship with DP World Tour and, through our technology, give golf fans greater insight into how their favourite players are performing and how the tournaments are unfolding.”
Headquartered in London, IMG ARENA works with more than 470 leading sportsbook brands worldwide to deliver live streaming video and data feeds for more than 45,000 sports events annually, as well as for on-demand virtual sports products including the UFC Event Centre. IMG ARENA’s clients include the ATP, UFC, PGA Tour, EuroLeague, MLS and the FA.
–ENDS–
EUROPEAN TOUR GROUP COMMUNICATIONS
Wentworth Drive | Virginia Water | Surrey | GU25 4LX | UNITED KINGDOM
Tel: +44 (0) 1344 840400 | Email: Comms@europeantourgroup.com
About the DP World Tour
The DP World Tour is the main men’s professional golf Tour of the European Tour group, with a global schedule featuring a minimum of 47 tournaments in 25 different countries across the 2022 season.
Formerly known as the European Tour, which was established in 1972, the 2022 DP World Tour schedule includes five Rolex Series events, along with four Major Championships, two World Golf Championship events and three tournaments co-sanctioned with the PGA TOUR, as well as tournaments staged around the world with a minimum prize of $2million for all events solely sanctioned by the DP World Tour.
The season concludes with the final Rolex Series event, the DP World Tour Championship, Dubai, where the winner of the Tour’s season-long competition, the DP World Tour Rankings, will be crowned.
DP World, the leading provider of global smart end-to-end supply chain and logistics solutions, is the title partner of the DP World Tour, which is administered by the European Tour group.
About the European Tour group
The European Tour group is the overarching corporate brand which administers four competition brands: the DP World Tour, the Challenge Tour, the Legends Tour and, along with the PGA of America, is the Managing Partner of golf’s greatest team contest, the Ryder Cup.
Established in 1972, the European Tour group is committed to ‘Driving Golf Further’ through our guiding principles of being innovative, inclusive and global.
Innovative: We are driving innovation in golf through the creation of award-winning content, pioneering tournament formats and the use of the latest technology and inventive fan engagement. We are committed to attracting new audiences whilst respecting the tradition of our sport.
Inclusive: We are committed to include all who share a love for the game of golf. We are passionate about a closer collaboration with the women’s game, disability golf and promoting the many physical and mental health benefits of playing golf.
Global: Since 1972, players from 37 different countries have won tournaments on our main Tour, while our live broadcast reaches more than 490 million homes in more than 150 countries every week, generating in excess of 2,200 global broadcast hours for each event. We also enjoy the support of many of the world’s leading business brands with DP World, Rolex, BMW, Callaway, Emirates, Fortinet, Workday and Zoom as Official Partners.
The European Tour group has Strategic Alliances with the PGA TOUR and the Sunshine Tour, while we also drive positive community impact through our overarching CSR programme, Golf for Good.
