Canterbury ambassadors Dylan Hartley and Rugby World Cup winning legend Will Greenwood put unsuspecting fans through a series of live scenarios to test their commitment to the England Rugby shirt.
The fans, who were randomly selected in a prize draw after purchasing the Canterbury England Rugby Alternate shirt, were each individually greeted by England Rugby captain Dylan Hartley in the lobby of the London Marriott Hotel Twickenham before the drama unfolded.
During the initial exchange Hartley left each of the fans alone with his bespoke Test shirt for the upcoming RBS Six Nations Test with France. The Canterbury ambassador provided strict instructions for the fans to protect the shirt, whatever the cost.
With hidden cameras placed around the hotel lobby, each of the fans were put through a series of scenarios to test their commitment to the shirt. The scenarios featured a sticky fingered and enthusiastic young supporter, a persistent Will Greenwood determined to sign the shirt and a suspicious security guard intent on confiscating it.
Canterbury ambassador Dylan Hartley, said: “It was good fun putting the fans through the tests and seeing how they each reacted to the scenarios. They were all very good sports and we had a good laugh afterwards. We always talk about the importance of commitment on and off the field but these guys really showed their commitment to the shirt.”
Notes to Editors
Canterbury has been committed to the game of rugby for 111 years and has previously provided playing shirts to the New Zealand and Australia teams. It is currently team kit supplier to the British and Irish Lions, England Rugby and Ireland Rugby as well as Bath Rugby and Leinster.
Canterbury has been a keen supporter of grassroots and development level rugby for many years and currently supplies playing apparel to hundreds of school and club sides throughout the UK. The company’s global HQ is based in Stockport, England.
Will Mitchell, Senior Account Executive
T: +44 (0)203 128 6798