European Professional Club Rugby (EPCR), the organisers of rugby union’s European Rugby Champions Cup and Challenge Cup tournaments, have appointed data-driven sports marketing agency Two Circles to help grow and better engage with their audiences.
The partnership will build strong foundations for EPCR to accelerate engagement growth across the 2017/18 season. Through a better understanding of their fans, in particular the content that they are most interested in and how they consume it, Two Circles will assist EPCR in establishing a new approach to their marketing activities, enhancing fan engagement and increasing the number of potential commercial opportunities.
Two Circles, whose partnership with EPCR will be managed from its Switzerland office in Bern, has considerable experience across EMEA and North America enabling major sports bodies gain a better understanding of their audiences, using this knowledge to increase engagement and commercial returns through effective marketing.
Ian Treseder, Marketing & Commercial Manager at EPCR, said: “It is more important than ever to understand who our fans are and how they want to engage with us. Our partnership with Two Circles will provide us with this insight and help us market more effectively in a way that benefits our fans, as well as EPCR.”
Kristian Gotsch, Client Services Director (EMEA) at Two Circles, added: “We are delighted to be working with EPCR on this project. Competition among different sports – and different bodies within individual sports – has never been greater. EPCR has a magnificent platform to work from and by leveraging their digital assets, will further improve their standing and ability to grow commercially”.
Two Circles has been helping rights-owners grow relationships with their audiences since 2011. The 100-strong business works with clients across EMEA and North America and in April 2017, for the second time in its five-year history, was named Agency of the Year at the BT Sport Industry Awards.
–ENDS–
For further information, contact:
Matt Cutler
Head of Communications, Two Circles
matt.cutler@insidetwocircles.com
+44 7957 184415
About Two Circles
Founded in 2011, Two Circles is a data-driven sports marketing agency that helps sports organisations grow relationships with their audiences and partners to drive commercial growth. It is part of WPP, the world’s largest advertising services group.
Working with some of the biggest rights-holders in sport across the UK, North America and mainland Europe, the business helps its clients improve customer experience, increase revenue and enhance their partner proposition.
In April 2017, for the second time in its five-year history, Two Circles was named Agency of the Year at the BT Sport Industry Awards.
About EPCR
European Professional Club Rugby (EPCR) is the organiser of the European Rugby Champions Cup, the European Rugby Challenge Cup and the Challenge Cup Qualifying Competition.
Established in 2014 with headquarters in Neuchatel, Switzerland, EPCR has the following shareholders: Federation Francaise de Rugby (FFR), Federazione Italiana Rugby (FIR), Irish Rugby Football Union (IRFU), Rugby Football Union (RFU), Scottish Rugby, Welsh Rugby Union (WRU), Ligue Nationale de Rugby (LNR), Premiership Rugby (PRL) and Pro Rugby Wales.
The Champions Cup and Challenge Cup tournaments feature clubs which have qualified on merit from their respective domestic leagues – the Premiership, the TOP 14 and the PRO12 – as well as from the Challenge Cup Qualifying Competition.