- Following the launch of EE’s first ever Christmas TVC ‘The Christmas Double’, EE, the UK’s best network, and Havas Play UK teamed up to create a Christmas event like no other, celebrating the unsung heroes of women’s football.
- The party, which was hosted at Wembley Stadium, connected by EE, and powered by EE’s award-winning mobile and broadband network, saw England Women’s Manager, Sarina Wiegman, England Legend Rachel Brown-Finnis, and Lionesses Alex Greenwood, Lauren Hemp and Khiara Keating, surprise a group of grassroots guests to celebrate an unforgettable year for the game and thank them for their contributions.
- To watch the hero film from the event, visit: https://youtu.be/YnPfnWMdUP8.
After an extraordinary year for England women’s football, EE, the UK’s best network, celebrated the unsung heroes of the women’s game by hosting a Christmas party at the home of England Football, Wembley Stadium, connected by EE.
The event, which saw people from grassroots clubs across the UK in attendance, as well as special guests, England Women’s Manager, Sarina Wiegman, England Legend Rachel Brown-Finnis, and Lionesses Alex Greenwood, Lauren Hemp and Khiara Keating, brought to life how EE’s award-winning network keeps everyone connected over the Christmas period whether hosting or guesting.
Following the launch of EE’s first ever Christmas campaign, ‘The Christmas Double’, EE marked a triumphant year for the Lionesses by hosting a party for the behind-the-scenes stars of women’s football: community heroes from across the country.
The campaign, which will run across owned social, features a hand-picked group of grassroots champions – from players and coaches to volunteers and members of the England Supporters Travel Club. Each guest was invited to the event in recognition of their dedication to supporting and growing the women’s game, with the hero film documenting their anticipation and excitement as they made their way to Wembley Stadium using EE’s mobile network.
What was thought to be a simple festive celebration turned into an unforgettable experience when England Women’s Manager Sarina Wiegman and England Legend Rachel Brown-Finnis stepped out to greet the guests.
The surprises didn’t stop there however, as a video call powered by EE broadband from Lionesses Alex Greenwood, Lauren Hemp and Khiara Keating turned into a once in a lifetime moment when the trio walked into the room sparking gasps and cheers. After photos and heartfelt thanks, guests rounded off their day with an exclusive tour of Wembley stadium.
The activation shows how EE does more to keep everyone connected across the Christmas period, with guests using EE’s award-winning mobile network to travel to Wembley and relying on the speed and power of EE’s broadband technology to capture the magic of the day.
Kelly Engstrom, Brand and Marketing Communications Director at EE, said: “As the UK’s best network and lead partner of the Home Nations Football Associations, we’re proud to launch this campaign featuring Lionesses and England Legends to bring to life how EE’s unbeatable mobile network and broadband technology keeps everyone connected across the festive season; whether hosting a Christmas party at Wembley, or travelling the country to be an extra special guest.
“It’s been an incredible year for women’s football and so we’re really pleased to use the power of our network to celebrate the grassroots communities and bring them closer to their heroes”.
Tom D’Arcy, Managing Partner, Havas Play UK, said: “It’s been an extraordinary year for England women’s football, which we think is something worth celebrating. Grassroots is central to the momentum around girls’ and women’s football, but often without the glory or recognition. This event highlighted how EE keeps people connected – especially at Christmas, when connection matters most.”
EE is the UK’s best network, offering superfast mobile and broadband connection to millions across the UK. This means that whether hosting friends and family this Christmas, or guesting and travelling the length of the country to visit loved ones, EE will keep you connected.
To find out more, visit: www.ee.co.uk/eedoesmore.
To watch EE’s first Christmas advert showing the reality of a modern British Christmas, visit: The Christmas Double | EE | Christmas Ad 2025.
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About EE
EE is the UK’s best network, offering superfast mobile and broadband connection to millions across the UK. With an ambition to be the country’s most trusted connector of people, EE’s network and services keep consumers connected and entertained.
EE’s 4G, 5G and 5GSA speeds cover more than 90% of the UK, while EE’s super reliable broadband is available at more than 99% of UK premises, with guaranteed speeds to keep people streaming, gaming, watching TV and connecting to the things that matter most.
EE’s mobile network continues to receive extensive recognition including UK’s best overall network by RootMetrics® every year since 2014, as well as being named Best Network for Consumers at the Mobile Industry Awards for the last four years since 2022.
EE is committed to offering first class service in the industry and has nearly 400 stores across the UK. In 2023, EE launched its new experiential retail strategy opening its flagship EE Studio and Experience stores nationwide. The innovative approach to retail in the telco industry has seen EE receive multiple awards of recognition including Retailer of the Year at the Mobile Industry Awards in 2024 and 2025, and Best New Store for the EE Studio at the Retail Week Awards in 2024.
EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised for putting people and culture at the heart of the company at the Cnect Wales Awards in 2025.
EE is part of BT Group’s Consumer business unit which provides products and services to all of BT’s consumer customers in the UK.
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About Havas Play UK
Havas Play connects brands to fans through passions and purpose. By creating meaningful moments people want to spend time with, at the intersection of entertainment, sports, technology and fandom. Havas Play work with some of the most well-known brands and rights holders across sport and entertainment, including: adidas, Arsenal, Adobe, BBC, Bethesda, EE, Harmen, Jaguar Land Rover, JBL, Jet2 Magic: The Gathering, The FA and World Rugby. Their work has been recognised at some of the most highly regarded awards shows in the industry, including: The Football Business Awards, Creative Circle, The Sports Business Awards and The Campaign Experience Awards.
