How do you engage and excite employees in a sponsorship?
What works and what doesn’t work?
What made this an ESA Award-winning campaign?
All this and more will be revealed tomorrow!
New to the ParalympicsGB partner family ahead of the Tokyo Games, Sir Robert McAlpine looked to utilise the partnership to champion diversity and inclusion, and create a campaign and engagement programmes that resonated with colleagues.
This event will talk through how ‘Building to Tokyo’ used a number of different initiatives to involve colleagues, create discussion and demonstrate a clear commitment from the business to improve employee engagement.
The discussion will reflect on how inclusion and colleague involvement is growing to be integral to all partnerships, and a really powerful tool to include as part of a sponsorship package.
Head of External Communications, Sir Robert McAlpine
I am a passionate wordsmith constantly committed to service excellence, personal development and innovative thinking with over 10 years’ experience as a communications professional.
My focus is currently on developing the digital presence of the company, creating valuable and engaging content, and leveraging social media channels.
Commercial Director, British Paralympic Association
Accomplished sports sponsorship professional with +10 years’ experience in elite multi-sport competition, mass participation events and the charity sector. Currently, Commercial Director at the British Paralympic Association, across partnership activation, income generation and strategic planning.
As a rights holder for a membership organisation (comprised of NGBs/ key stakeholders), that works at both local and international level, I have knowledge and expertise across the sporting landscape, sponsorship trends and a network across UK and global sporting/ commercial organisations. The BPA’s partner portfolio includes those with global reach, with activations supporting brand awareness, consumer preference and driving positive societal change.
The webinar recording is available exclusively to ESA members in our website video resources.
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