Encirc has appointed Richard Lloyd to the position of Managing Director of its ‘Encirc Beverages’ business unit, as the glass container manufacturer and filler continues to integrate ‘The Park’ bottling and warehousing facility in Bristol into its overall business.
Adrian Curry and Richard Lloyd
Encirc acquired ‘The Park’ in early 2023 from Accolade Wines, it is a highly advanced, sustainable and award-winning manufacturing facility capable of producing the equivalent of more than 30 milion, 9-litre cases of wine a year. The facility is currently zero waste with the installation of wind turbines in 2019 contributing to the use of 100% renewable electricity.
Sponsorship and partnership agency Reg&Co brokered a partnership for Encirc to be the exclusive sponsor of the International Wine & Spirit Competition’s ‘Outstanding Wine Producer of the Year’ Trophy for 2022 & 2023.
This partnership sits in perfect harmony given the acquisition of ‘The Park’ solidifies Encirc’s role as a key player in the wine industry in Europe. They are the only company to offer a fully comprehensive range of services throughout the supply chain, linking high-quality glass manufacturing and advanced filling facilities with warehousing and logistics, offering three world-class services in one unique package.
Adrian Curry, Managing Director at Encirc, commented: “All of us here at Encirc are delighted to welcome Richard to lead Encirc Beverages. Richard, with his many years of experience, is going to be a real asset in helping to grow the business unit.
“When we began our unique business model in 2005 to manufacture, fill and distribute glass containers from one site, we knew at that point it was a very bold and ambitious plan. But fast-forward to now and the majority of the world’s leading wine brands are our customers, and our sustainable supply chain is unrivalled globally. I’m very excited to see how we can keep this area moving forward with Richard’s leadership.”
For more information on partnerships with the IWSC please contact Dee@regandco.com
Encirc, a Vidrala company, manufactures more than 4 billion glass containers a year for the UK and Irish food and drinks market, and opened its site in Cheshire in 2005, after beginning glass production in 1998 at its plant in County Fermanagh, NI. The Cheshire plant remains the only facility globally to both manufacture and fill bottles for multiple brands from one site.
The Park and Encirc’s Cheshire site have together changed the dynamics for international wine entering the UK market. They have enabled more wine being bulk-shipped directly to the UK, to then be filled in the country of sale before onward distribution to retailers.
Now the acquisition of The Park – based in Avonmouth, Bristol – is complete, it will work fully in sync with Encirc’s wider business model, filling bottles produced in Encirc’s two UK-based plants. Immediate investment will be made into The Park, with a new glass filling line set to be introduced in 2024, enhancing Encirc’s filling capability further-still.
Reg& Co are a UK sponsorship agency that specialises in strategy development and sales. With over 25 years of experience in the sponsorship industry, we deliver commercial, creative solutions for large scale organisations to SMEs. The companies we work with range from clients in the transport sector to visitor attractions, from high street retail brands to the food and drink industry, from broadcasting to the charitable sector.
We work with clients whose visions we believe in and whose values we respect. We bring a dynamic, insightful and flexible approach to the briefs we are given and have a reputation of using our expertise to make great things happen.
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