Wednesday 18th November 2015 is the date set for this year’s annual sponsorship gathering, where the state of the industry will be discussed.
The European Sponsorship Association (ESA), the membership body that raises standards within the sponsorship profession, today announces that the 2015 summit, the annual gathering of sponsorship and marketing professionals, will be taking place in London on Wednesday 18th November 2015, and will ask the question: Is official dead?
The theme of The Summit focuses on whether the traditional industry model – the official relationship between a rights holder and a sponsor – has to now change in order to meet the needs and demands of a modern audience.
Karen Earl, ESA Chairman, commented “Our industry has changed dramatically over the past few years and The Summit gives us a chance to address this change, take a step back and ask the question about whether the traditional paradigm that we’re all used to is still fit for purpose”.
The Summit will feature keynote speakers, debates and four panel sessions whereby some of the leading names within sponsorship and marketing, from all areas of the sponsorship mix including the arts, music, sport and entertainment, will discuss just how modern sponsorship activities relate to the modern consumer.
–ENDS–
For more information please contact:
Keef Sloan, ESA PR
keefsloan@sponsorship.org
T: +44 (0) 208 390 3311
M: +44 (0) 7973 614302
About European Sponsorship Association:
The European Sponsorship Association (ESA) exists to inspire, educate and raise standards within the sponsorship and wider marketing industry. As a membership association ESA’s vision is to encourage consumer engagement through effective multi-channel marketing. Its many activities, which include policy, governance and corporate responsibility, education and training, information, networking and the ESA Excellence Awards, all have these goals as their core objectives. ESA’s reach encompasses all types of sponsorship activity from sport, broadcast, education, the arts and culture through to environment and the community. Its membership includes sponsors, rights holders, agencies and consultants, professional advisors and suppliers.
www.sponsorship.org