The annual gathering of sponsorship and marketing professionals takes place at 1 Wimpole St, London on 18th November, hosted by PRWeek deputy editor John Harrington
The European Sponsorship Association (ESA), the membership body that works to inspire better marketing across rights holders, brands and agencies, today announces the full Summit 2015 programme, speakers and panelists, and also reveals that the event will be hosted by respected PRWeek deputy editor, John Harrington.
The 2015 ESA Summit will be debating the theme of “Is official dead?” and will consist of six panel sessions and a keynote, which this year is entitled “The best marketing doesn’t feel like marketing” and will be delivered by US marketing expert Tom Fishburne.
The full panelist line-up, and the day’s agenda, is as follows:
Session 1: Official vs Unofficial: The opening debate (Alex Kelham / Robert Jordan)
Session 2: Is official still the heartbeat of the industry? (Sophie Goldschmidt / Jim Dowling / Kat Hebden)
Session 3: The best marketing doesn’t feel like marketing (Tom Fishburne)
Session 4: Marketing & sponsorship: bridging the great divide (Gary Carey / Nathan Homer / Philippe Hendrickx)
Session 5: Driven by passion: guided by intelligence (Jon Stainer / Phil Clarke / Bastien Hibon / Chris Maples)
Session 6: A consumer perspective on official (Fiona Green / Claire Stokes / Joel Seymour-Hyde)
Session 7: Is official sponsorship dead? (Tom Guetens / Ben Wells / Jeff Nathenson / Sanjay Patel)
Further details on the above sessions can be found at www.sponsorship.org
The Summit will conclude with a relaxed and informal networking opportunity, complete with drinks and food, and all set in the great surroundings of the Royal College of Medicine.
Summit host, John Harrington, offered his thoughts on the panel discussions “As someone who is obviously involved heavily with the PR industry, as well as the media industry, I’m genuinely looking forward to hearing the differing views on the topic. Sponsorship, and the part that it can play within the wider marketing mix, is something that we perhaps don’t consider when we’re thinking in purely PR terms. The Summit, and the surrounding debate, is a chance to change that thinking and open up a lot of marketers’ minds to what is perhaps a more modern approach.”
Tickets can be purchased via the ESA website here, and more information on the 2015 ESA Summit, including a more in-depth breakdown on the panels and the day’s agenda, panelists and speakers, can be found here.
–ENDS–
For more information, including the arrangement of media passes, please contact:
Keef Sloan, ESA PR
keefsloan@sponsorship.org
T: +44 (0) 20 8390 3311
M: +44 (0) 7973 614302
www.sponsorship.org
About the European Sponsorship Association:
The European Sponsorship Association (ESA) exists to inspire, educate and raise standards within the sponsorship and wider marketing industry. As a membership association ESA’s vision is to encourage customer engagement through effective multi-channel marketing. Its many activities, which include policy, governance and corporate responsibility, education and training, information, networking and the ESA Excellence Awards, all have these goals as their core objectives. ESA’s reach encompasses all types of sponsorship activity from sport, broadcast, education, the arts and culture through to environment and the community. Its membership includes sponsors, rights holders, agencies and consultants, professional advisors and suppliers.