ESA announces a new partnership in which it will support and promote the activities of newly formed sponsorship members’ club, SPOT:ON Club in Denmark.
SPOT:ON Club was created to bring together the sponsorship and event industry in Denmark with the aim of increasing the focus on brand activation and thereby obtain more powerful and effective sponsorships and commercial partnerships. The SPOT:ON Club will hold several exclusive member events each year, including seminars, foreign study trips and the Nordic SPOT:ON Activation Sponsorship Conference in Copenhagen.
SPOT:ON Club was launched this year with over 100 people attending the inaugural SPOT:ON Activation Conference in Copenhagen with Sophie Morris, ESA Board Director, presenting alongside Manchester United, Skoda and Volvo.
Sophie also sits on the newly formed SPOT:ON Club Advisory Board with sponsorship leaders from FC Copenhagen, Santander and Smukfest.
SPOT:ON Club co-founder Claus Gersdorff said of the partnership
Both my co-founder Lars Gjøls-Andersen and I are very proud of the partnership with ESA. Our SPOT:ON Club is evolving all the time. New activities, new members and new partnerships. With our new partnership with ESA, we bring extra value and benefits to our members in terms of inspiration, insight and education. We are looking very much forward to a long and fruitful cooperation with ESA, and we are sure, that our partnership will constantly develop with new initiatives for the benefit of both ESA and SPOT:ON Club.
Karen Fan, ESA General Manager said
ESA is delighted to extend its European offering to the Nordic region by partnering with SPOT:ON and we look forward to working together to inspire, unite and grow the sponsorship industry by raising standards through education, resources and events.
Sophie Morris, ESA Board Director, added
The SPOT:ON Club founders have a great vision for driving forward the sponsorship industry in Denmark. I’m very pleased to play a part in that and to be able to facilitate this partnership with ESA that will support SPOT:ON Club in meeting its ambitions and will help ESA to achieve its vision of uniting the sponsorship industry in Europe.
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About SPOT:ON Club:
SPOT:ON Club is established for Brand Activators with ambitions to create outstanding brands by activation thinking. The ambition with the club is to build the most valuable community in Denmark of open-minded people, that want to meet, share and develop their capabilities within brand activation.
Members of the SPOT:ON Club are companies and organisations representing both sponsors, rights holders, agencies, media and professional advisors and suppliers.
About the European Sponsorship Association:
The European Sponsorship Association (ESA) is a membership association whose mission is to inspire, unite and grow the sponsorship industry for the benefit of its members. ESA will do this through education, guidance, representation, the recognition of excellence and the sharing of best practice and performance. Its many activities, which include policy, governance and corporate responsibility, education and training, information, networking and the ESA Awards, all have these goals as their core objectives.
ESA’s reach encompasses all types of sponsorship activity from sport, broadcast, education, the arts and culture through to environment and the community. Its membership includes sponsors, rights holders, agencies and consultants, professional advisors and suppliers.
For more information please contact:
Charlie Staerck
Marcomms & Events Manager – European Sponsorship Association (ESA)
e: charliestaerck@sponsorship.org | t: +44 (0)20 8390 3311 | www.sponsorship.org