Creative Thinking for New Business Partnerships in the Arts
For those in the commercial side of Arts and Culture the creation of a sponsorship sales strategy is often a daunting task.
We are delighted to offer you the opportunity to attend this masterclass seminar hosted by course director Peter Raymond, with guest speaker Nicole Newman. Both of whom have many years’ partnership development experience in the Arts and Culture sector.
Guest Speaker: Nicole Newman, Fundraising & Sponsorship Consultant (previously Development Director at English National Opera and English National Ballet and Head of Corporate at V&A and Tate)
Nicole uses her in-depth experience of working for the UK’s most revered arts organisations to investigate what makes strong commercial partnerships in arts and culture.
Subjects under scrutiny will include:
- Context: Observations about recent changes and trends in corporate fundraising
- Sponsor’s perspective: How do sponsor’s view working with arts organisations (and why might knowing this be helpful)
- Creativity: How can your organisation be more creative in developing relevant sponsorship packages
- Valuation: How to value benefits and establish fees.
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