Congratulations to all our 2015 ESA Excellence Award winners!
The winners of the award categories marked with an asterisk were entered into the Sponsorship of the Year Award – see details at the end of the shortlist **
*Arts & Culture Sponsorship Award
– KPN – Late Rembrandt exhibition campaign 2015
*B2B Activation Award sponsored by Gaudio Awards
– Lloyds Bank & Bank of Scotland Social Entrepreneurs Programme
Best Use of Digital
– Evian #wimblewatch; bringing a new spin to Wimbledon
Best Use of Hospitality Activation
– McDonald’s – The FA Community Awards
Best Use of Insight
– Octagon The Passion Shift™
*Best Use of Integrated Marketing
– Tennent’s Lager T in the Park
Best Use of PR sponsored by Sportcal
– Electric Ireland GAA All-Ireland Minor Championships #ThisIsMajor
Best Use of Social Media sponsored by Pictures Experience
– HIGHLY COMMENDED: Barclays Spirit of the Game Heroes
– WINNER: EE: The Wembley Cup
*CSR or Community Sponsorship Award sponsored by SPORTO Magazine
– The FA Mars Just Play Programme
Employee Engagement Award
– Dixons Carphone Race to the Stones
*Live Music Sponsorship or Activation Award sponsored by CMU
– HIGHLY COMMENDED: Barclaycard presents British Summer Time Hyde Park
– WINNER: Tennent’s Lager T in the Park
*Mass Participation Sponsorship or Event Award sponsored by KruTalent International
– Buxton Water #WithYouAlltheWay – London Marathon 2015 Sponsorship
*Media Sponsorship Award
– Morrisons’ It’s Beginning To Look A Lot Like Christmas
*Multi-National Award
– Microsoft Lumia Music
Rights Holder Achievement Award
– What Car Awards – Rewarding amazing sustainability in sponsorship
*Sport Sponsorship Award sponsored by VIP Sportstravel
– HIGHLY COMMENDED: Electric Ireland GAA All-Ireland Minor Championships #ThisIsMajor
– WINNER: British Gas’ sponsorship of British Swimming
Best of Europe JOINT BRONZE WINNERS:
Belgium – Belgian Sponsorship Awards (VAAV Communication)
– ING – Mons European Capital of Europe 2015
Germany – ISA (International Sponsoring Award) / FASPO (Fachverband für Sponsoring-Agenturen und Dienstleister)
– Mercedes-Benz – “Bereit wie nie” (ready as never before)
Best of Europe SILVER WINNER:
Serbia SPORTO Awards (SPORTO Conference & Slovenian Marketing Association)
– Frikom Basket Project – Basketball
Best of Europe GOLD WINNER:
Sweden Gyllene Hjulet (Swedish Event & Sponsorship Awards)
– Tele2 Sweden – A world class Arena
Sponsorship of the Year WINNER:
– Buxton Water #WithYouAlltheWay – London Marathon 2015 Sponsorship
Shortlist
To view the 2015 ESA Best of Europe nominees – 2015 national sponsorship winners representing 10 countries – visit here.
The winners of the award categories marked with an asterisk were entered into the Sponsorship of the Year Award – see details at the end of the shortlist **
*Arts & Culture Sponsorship Award
– Coutts, the National Portrait Gallery & Grayson Perry: Who Are You?
– Dave’s Leicester Comedy Festival 2015
– KPN – Late Rembrandt exhibition campaign 2015
– Moving Mesdag – Samsung Curved S-UHD Television
*B2B Activation Award sponsored by Gaudio Awards
– GB Taekwondo Hill Dickinson – Reinvigorating Staff & Driving Revenues within Law
– Lexar by Micron – A win-win partnership with the FIA World Rally Championship
– Lloyds Bank & Bank of Scotland Social Entrepreneurs Programme
– TCS Amsterdam Marathon 2014
Best Use of Digital
– Citroën #ParkingHero
– Evian #wimblewatch; bringing a new spin to Wimbledon
– Marriott Hotels #ReuniteMeWith
– Microsoft Lumia Music
– Tata Communications Formula 1 Connectivity Innovation Prize
– The Royal Bank of Canada V Series’ Digital Performance Pathway
Best Use of Hospitality Activation
– Barclaycard presents British Summer Time Hyde Park
– Lexar by Micron – Performance driven hospitality at the FIA World Rally Championship
– McDonald’s – The FA Community Awards
– Nissan UEFA Champions League Final Hospitality Experience
Best Use of Insight
– DANSE British Fashion Council
– Octagon The Passion Shift™
– SAP World Cup Winning Partnership with the DFB
*Best Use of Integrated Marketing
– Barclays Premier League 2014_15 Trophy Presentation
– Budweiser Dream Goal
– SuperSubs – Recruiting For The Royal Navy in Real-Time
– Tennent’s Lager T in the Park
Best Use of PR sponsored by Sportcal
– British Gas SwimBritain
– Cooper Tires Precision Challenge
– Electric Ireland GAA All-Ireland Minor Championships #ThisIsMajor
– Tennent’s Lager T in the Park
– Under Armour Powers Andy Murray To The Next Level
Best Use of Social Media sponsored by Pictures Experience
– Aer Lingus Official Airline to the Irish Rugby Team
– Barclays Spirit of the Game Heroes
– EE: The Wembley Cup
– Electric Ireland Electric Picnic 2015 #90sPowerParty
*CSR or Community Sponsorship Award sponsored by SPORTO Magazine
– Delta Lloyd Optimist on Tour
– Electric Ireland Darkness into Light
– Kellogg’s Masterbrand CSR Campaign
– Royal Bank of Scotland Tennis on the Road
– The FA Mars Just Play Programme
– Yorkshire Bank Bike Libraries
Employee Engagement Award
– Barclaycard British Summer Time Hyde Park
– Dixons Carphone Race to the Stones
– Halifax The Big Lunch
– Nissan’s UCL 5-a-side tournament
*Live Music Sponsorship or Activation Award sponsored by CMU
– Barclaycard presents British Summer Time Hyde Park
– Electric Ireland’s Sponsorship of Electric Picnic 2015 – #90sPowerParty
– Jägermeister – The JägerHaus
– Tennent’s Lager T in the Park
*Mass Participation Sponsorship or Event Award sponsored by KruTalent International
– Buxton Water #WithYouAlltheWay – London Marathon 2015 Sponsorship
– Cinema First – Into Film Festival 2014
– Sheilas’ Wheels and Macmillan Cancer Support’s NIGHT IN FOR MACMILLAN
– Vhi Women’s Mini Marathon 2015
*Media Sponsorship Award
– Casio Edifice – A Precision Partnership
– Morrisons’ It’s Beginning To Look A Lot Like Christmas
– X-MEN FM – Global Radio
*Multi-National Award
– Infiniti Performance Engineering Academy
– Johnnie Walker Join the Pact 2014-2015
– MasterCard UEFA Champions League Sponsorship 2014/15
– Microsoft Lumia Music
Rights Holder Achievement Award
– Limelight Sports – Royal Bank of Canada V Series
– Panorama Mesdag Museum – Moving Mesdag
– What Car Awards – Rewarding amazing sustainability in sponsorship
*Sport Sponsorship Award sponsored by VIP Sportstravel
– Aer Lingus – Official Airline of the Irish Rugby Team
– British Gas’ sponsorship of British Swimming
– Electric Ireland’s sponsorship of the GAA All-Ireland Minor Championships #ThisIsMajor
– Evian #wimblewatch – Bringing a New Spin to Wimbledon
– Jaguar #FeelWimbledon
– SAP’s World Cup Winning Partnership with the DFB
**The Sponsorship of the Year Award, new for this year, brings the winners of nine eligible categories (see asterisk) together to be judged again by the expert panel of judges and one campaign that is regarded as the very best amongst these winners is crowned ‘Sponsorship of the Year’.
For details of the 2015 ESA Best of Europe Award nominees, click here