2022 Sector-focused awards
Arts and Culture Sponsorship
– HIGHLY COMMENDED: Seachtain na Gaeilge le Energia
– WINNER: Something is happening at Ulven
Esports and Gaming Sponsorship
– WINNER: BLAST x TW Steel – Time to Rush
Media Sponsorship
– WINNER: #VisitNature by Nature Valley
Music Sponsorship
– WINNER: Something is happening at Ulven
Purpose-led Sponsorship: 2 sub-categories
Purpose-led Sponsorship – Non-sport
– WINNER: Leaving a mark we’re proud of. Children’s reading in Ireland.
Purpose-led Sponsorship – Sport
– WINNER: DHL x Formula E: Every Move Counts
Sport Sponsorship: 3 sub-categories
Sport Sponsorship < €1M
– HIGHLY COMMENDED: The Blue Tire – Swapfiets
– WINNER: FBD Insurance “Support” of Team Ireland
Sport Sponsorship €1M – €5M
– HIGHLY COMMENDED: McDonald’s Fun Football
– HIGHLY COMMENDED: Vodafone x The British & Irish Lions
– WINNER: Dreams x TeamGB x ParalympicsGB
Sport Sponsorship > €5M sponsored by DataPOWA
– HIGHLY COMMENDED: Heineken x EURO 2020
– WINNER: Cadbury FC – Club Together
2022 Discipline-focused awards
Best Employee Engagement
– WINNER: Building to Tokyo – ParalympicsGB x Sir Robert McAlpine
Best Newcomer
– HIGHLY COMMENDED: FRS Recruitment – 70 Minutes of Home
– WINNER: Dettol Up: Play On
Best Use of Branded Content
– WINNER: Dreams x Team GB x ParalympicsGB: Dreams Team Bedtime Stories
Best Use of Digital Channels (inc Social Media): 2 sub-categories
Best Use of Digital Channels (inc Social Media) – Non-UGC
– WINNER: Reading in Ireland. Leaving a Mark We’re Proud Of
Best Use of Digital Channels (inc Social Media) – UGC
– WINNER: #VisitNature by Nature Valley
Best Use of PR
– HIGHLY COMMENDED: “Guinness – #NeverSettle” – Wilson Hartnell (IOI) and Hope&Glory (GB)
– WINNER: Energia Get Ireland Growing 2021
Best Use of Talent
– HIGHLY COMMENDED: BT & Hope United
– WINNER: Aviva Ireland Safe To Dream Campaign
Best Use of Virtual Experiences sponsored by vVenues: 2 sub-categories
Best Use of Virtual Experiences – Existing Event sponsored by vVenues
– HIGHLY COMMENDED: Virtual Official Match Ball Carrier – UEFA Europa League Final 2020
– WINNER: Vodafone Team of Us LIVE
Best Use of Virtual Experiences – Newly Created Event sponsored by vVenues
– WINNER: The O2 in Fortnite featuring easy life
2022 Special Categories
Agency of the Year (Pan-Europe)
– WINNER: WeAreFearless.
Agency of the Year (Single Nation)
– WINNER: Teneo Sports Advisory
Best Ethical Response to COVID-19
– WINNER: SuperValu, Centra & The GAA – Club Together
Event of the Year sponsored by Dataflow Events
– WINNER: I Am Team GB presented by Toyota
Rights Holder of the Year sponsored by caytoo
– WINNER: ParalympicsGB: Rights Holder of the Year
ESA Best of Europe sponsored by SPONSORIUM
– No BRONZE winner
– SILVER WINNER: Ireland – All Ireland Marketing Awards (Marketing Institute of Ireland): Eco Explorers Club
– SILVER WINNER: Slovenia – SPORTO Sponsorship Award (SPORTO Awards): Lidl Slovenia x Slovenian Paralympic Committee: I’m missing nothing
– GOLD WINNER: Finland – SPOT – Sponsorointi ja Tapahtumat ry – Vuoden sponsorointiteko 2021: Strong Tailwind
ESA Sponsorship of the Year (announced at ceremony)
– RUNNER-UP: The O2 in Fortnite featuring easy life
– WINNER: Dreams x TeamGB x ParalympicsGB
2022 Shortlist
2022 Sector-focused awards
Arts and Culture Sponsorship
– Seachtain na Gaeilge le Energia
– Something is happening at Ulven
– Tiny Plays for a Brighter Future
Esports and Gaming Sponsorship
– BLAST x TW Steel – Time to Rush
– Drive Is The Difference
– Fnatic x BMW – When Ultimates Meet
Media Sponsorship
– #VisitNature by Nature Valley
– Electric Ireland & Pieta – Darkness Into Light
– Life Style Sports sponsors SPIN’s Summer Mash Ups
– Londis: Proud Sponsor of Ireland’s Fittest Family
– McDelivery delivering I’m A Celebrity…Get Me Out of Here!!
– Zig and Zag do ESB Science Blast
Music Sponsorship
– BMW Play Next x All Points East
– cinch Presents Live Nation UK Music Festivals
– Something is happening at Ulven
Purpose-led Sponsorship: 2 sub-categories
Purpose-led Sponsorship – Non-sport
– A Responsible Choice from Day One
– Eco Explorers Club
– Energia Get Ireland Growing
– Leaving a mark we’re proud of. Children’s reading in Ireland.
– Mastercard: Priceless Planet Coalition & The Open Water Project
Purpose-led Sponsorship – Sport
– “Guinness – #NeverSettle” – Hope&Glory (GB) and Wilson Hartnell (IOI)
– AIG Effort is Equal
– BT #DiscoverDisabilityFootball
– DHL x Formula E: Every Move Counts
– GameChangersNI
Sport Sponsorship: 3 sub-categories
Sport Sponsorship < €1M
– ALPSKO SUPERHEROES
– FBD Insurance “Support” of Team Ireland
– I Am Team GB presented by Toyota
– Indeed #TalentUnleashed
– Run for Future by Neste
– The Blue Tire – Swapfiets
– With You All The Way
Sport Sponsorship €1M – €5M
– Bank of Ireland – Never Stop Competing
– Dreams x TeamGB x ParalympicsGB
– Electric Ireland GAA Sponsorship
– Infosys & Roland Garros 2021: Undistance Campaign
– McDonald’s Fun Football
– Vodafone x The British & Irish Lions
Sport Sponsorship > €5M sponsored by DataPOWA
– Bridgestone – Proud Partner of the Olympic Games
– BT x Home Nations
– Cadbury FC – Club Together
– Heineken x EURO 2020
2022 Discipline-focused awards
Best Employee Engagement
– Building to Tokyo – ParalympicsGB x Sir Robert McAlpine
– Gjensidige – “Home alone-together”
– Gjensidige – “Hunting the fire”
Best Newcomer
– Dettol Up: Play On
– FRS Recruitment – 70 Minutes of Home
– Webex & McLaren – Driving Collaboration
Best Use of Branded Content
– Dreams x Team GB x ParalympicsGB: Dreams Team Bedtime Stories
– Fnatic x BMW – When Ultimates Meet
– Webex & McLaren – Driving Collaboration
Best Use of Digital Channels (inc Social Media): 2 sub-categories
Best Use of Digital Channels (inc Social Media) – Non-UGC
– FedEx – Official Sponsor of the UEFA Europa League
– FRS Recruitment – 70 Minutes of Home
– Indeed #TalentUnleashed
– NTT DATA Experience at TheOpen 2021
– Reading in Ireland. Leaving a Mark We’re Proud Of
Best Use of Digital Channels (inc Social Media) – UGC
– #VisitNature by Nature Valley
– AIG Show Your Skills
– Kia #MakeYourMove
Best Use of PR
– Energia Get Ireland Growing 2021
– “Guinness – #NeverSettle” – Wilson Hartnell (IOI) and Hope&Glory (GB)
– Indeed #TalentUnleashed
Best Use of Talent
– Allianz and Ellen Keane
– Aviva Ireland Safe To Dream Campaign
– BT & Hope United
– HSBC x Nolli Waterman ‘Finding Her Voice’
– Immedis; Platform for Good
– Indeed #TalentUnleashed
Best Use of Virtual Experiences sponsored by vVenues: 2 sub-categories
Best Use of Virtual Experiences – Existing Event sponsored by vVenues
– 2021 Vhi Virtual Women’s Mini Marathon
– FedEx: Official Sponsor of UEFA Europa League and EURO 2020
– Gjensidige – “Home alone-together”
– Seachtain na Gaeilge le Energia
– Virtual Official Match Ball Carrier – UEFA Europa League Final 2020
– Vodafone Team of Us LIVE
Best Use of Virtual Experiences – Newly Created Event sponsored by vVenues
– DHL x Manchester United – A World United
– Nexen Road to Man City
– The O2 in Fortnite featuring easy life
2022 Special Categories
Agency of the Year (Pan-Europe)
– Nielsen Sports
– Octagon
– WeAreFearless.
Agency of the Year (Single Nation)
– Core Sponsorship
– MKTG Sports & Entertainment
– MONGOOSE SPORTS AND ENTERTAINMENT
– Teneo Sports Advisory
Best Ethical Response to COVID-19
– #GamingWithoutBarriers
– Drive Show
– FRS Recruitment – 70 Minutes of Home
– Gamers Without Borders
– Russian Hub at CYBATHLON 2020
– Something is happening at Ulven
– SuperValu, Centra & The GAA – Club Together
Event of the Year sponsored by Dataflow Events
– FedEx: Official Logistics Partner of UEFA EURO 2020
– Gjensidige – “Home alone-together”
– Gjensidige – “Hunting the fire”
– I Am Team GB presented by Toyota
Rights Holder of the Year sponsored by caytoo
– AEG Europe Global Partnerships, Uber Boat by Thames Clippers
– BLAST
– ParalympicsGB: Rights Holder of the Year
ESA Best of Europe sponsored by SPONSORIUM
(entry by invitation only)
Across Europe, each national sponsorship agency puts forward their sponsorship of the year. Bronze, Silver and Gold are awarded to the best of the best with entry by invitation only
– NOMINEES
ESA Sponsorship of the Year (chosen from category winners – announced on the night)
The winner from each main award category is rejudged by the panel and one campaign is crowned ‘ESA Sponsorship of the Year’