The first ESA Breakfast of autumn 2024 will explore the opportunities that sponsorship can create for B2B companies seeking to engage more deeply with their audiences and stakeholders.
With Alexandra Branzan (Executive Strategy Director at WeAreFearless) chairing a brand panel comprising Alex Sladen (Global Marketing Director at PwC), Phil Catt (Sponsorship Director at Sage) and Faith Wheller (Vice President of Brand and Sports Marketing at TeamViewer), the discussion will cover:
- The importance of shared values in identifying the correct sponsorship property
- The effectiveness of an emotion-led approach to sponsorship activation and its proven ability to drive greater business impact, even in B2B
- The challenges faced by B2B businesses when activating sponsorship (and some actionable insights into how they can overcome them by tapping into the power of emotion).
- Learnings from B2B panellists on their experience activating sponsorships.
Alexandra Branzan
Executive Strategy Director, WeAreFearless
Alex heads up the strategy team at WeAreFearless, where she makes sure that the client work delivers the agency’s Boldness with Backup promise. A lateral thinker with integrated marketing experience, Alex is passionate about leveraging sponsorship effectively to solve business challenges. She has driven the strategy for award-winning campaigns within the B2C and B2B spaces, always with a focus on creating work that real people in the real world will resonate with. Alex is a WACL Future Leader and a passionate advocate for equity and inclusivity.
Phil Catt
Sponsorship Director, Sage
Phil is Sponsorship Director at Sage, the leader in accounting, financial, HR and payroll technology for small to mid-sized businesses (SMBs). Phil has worked across events, partnerships and CSR initiatives with rights holders during his career including Six Nations Rugby, The Hundred, Major League Baseball, ParalympicsGB, England Rugby, UEFA Champions League, London Marathon, FIFA World Cup and the Olympic and Paralympic Games. Phil has also supported brands to successfully activate their sponsorships including adidas, Allianz, Aldi, British Airways, J&J, Lloyds Banking Group, Mondelez, Nestle Cereals, Nissan, and Sir Robert McAlpine.
Alex Sladen
Global Marketing Director, PwC
Alex is Global Marketing Director at PwC, the pre-eminent professional services firm, where he oversees global campaigns, media and partnerships. He leads some of the largest content, experiential and event programs across the firm, including collaborations with TED, The Economist and Business Insider. Prior to joining PwC, Alex worked across a number of categories in both B2B and B2C; from travel to finance, most recently leading marketing and digital for Western Union, driving record growth for their digital portfolio.
Faith Wheller
Vice President of Brand and Sports Marketing, TeamViewer
Faith and her team are responsible for strengthening TeamViewer’s brand and increasing demand for TeamViewer’s solutions through the sports partnerships. Prior to joining TeamViewer in December 2022, Faith had extensive experience leading marketing teams and brand building in the technology sector. She is also a strong advocate for Women in Technology and diversity, equity and inclusion initiative.
The webinar recording is available exclusively to ESA members in our website event resources.
Sign-up to our mailing list to be the first to hear about future ESA events and other updates.
