Beyond funding – how purpose-led organisations are using sponsorship to grow income, reach and impact
Purpose-led organisations across Wales are under increasing pressure to diversify income, demonstrate impact, and maintain public trust – all while operating within tight governance and scrutiny frameworks.
This ESA Breakfast, a flagship event for ESA in Wales, will explore how public sector bodies and third sector organisations are using sponsorship and partnerships not just as a funding mechanism, but as a way to secure partners who can amplify messages, extend reach, attract audiences, visitors or members, and deliver wider value.
Join ESA Chair Sophie Morris, a panel of expert speakers and a room packed with professionals from across the sponsorship community.
The guest speakers for this event are:
- Lisa Buckley, Head of Income Generation at Cancer Research Wales
- James Carnduff, Head of External Communications and Sponsorship at Admiral
- Ceri Powell, Director of Sponsorship and Events at Orchard Media & Events
- Roz Sullivan, Partner at Capital Law Ltd
- Laura Williams, Head of Communications at The Welsh Parliament.
Agenda
08:30 guest arrivals, F&B, networking
09:00-10:00 session
10:00-11:00 additional networking
Parking and rail information
Parking is available on a first-come, first-served basis in the Orchard Media & Events car park, either in front of the main entrance or to the side of the building (see below).
If you are availing of a car-park space, please register your vehicle using the QR code at reception to avoid fines. Any guests parking on the street are responsible for parking payments.
For any guests arriving by rail, please be advised that the venue is a short walk from Cardiff Central Station (see below).

The webinar video is available exclusively to members in our website event resources.
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