ESA is delighted to be teaming up with Commonwealth Games Scotland to bring you to the heart of the Glasgow 2026 Commonwealth Games for another unmissable discussion and networking event.
After Glasgow stepped in to host the 2026 Games, a new and sustainable hosting model was born. On 30 July at Team Scotland House we will explore what this unique edition of the Commonwealth Games can teach the wider sponsorship industry about partnership, innovation and legacy.
From the role of brand partnerships in delivering major events, to the evolving relationships between rights holders, athletes and commercial partners, this conversation will examine how sponsorship models are adapting in response to changing expectations around scale, sustainability, flexibility and fan engagement.
Bringing together perspectives from across the sponsorship ecosystem, this free in-person event will offer insights relevant far beyond Glasgow 2026 – whether you work with rights holders, brands, agencies or emerging sports properties.
The expert will include:
- Paul Hiskens, Head of Assets, Sponsorships and Partnerships at Coca-Cola European Partners
- Rebecca Watson, Head of Global Marketing Communications at Ideagen
- Bruce Cook, Board Director at Commonwealth Games Scotland and Founder & MD at SponsorLab
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