It’s Not Just About Sport! Sponsoring Arts, Culture and Music
Michelle Wright of Cause4 will explore the assets and creative thinking that can help the arts compete effectively for sponsorship against the more developed world of sport. Madga Lojszczyk of EE explains their long-standing relationship with BAFTA and Glastonbury, and why EE’s partnership focus is not just about sport! Jim Campling of Live Nation will explain the passion point of music for Gen Z and Millennial audiences, alongside discussing some strategic partnerships such as those with O2, Carlsberg and The Co-op among others.
Jim Campling – President, UK Marketing Partnerships at Live Nation
Synopsis: Jim will explain the passion point of music for Gen Z and millennial audiences, alongside discussing some strategic partnerships such as those with O2, Carlsberg and The Co-op among others.
Jim is President of Marketing Partnerships at Live Nation UK. He has worked at Live Nation for 16 years and in that time developed the commercial partner side of the business. He team is responsible for creating, negotiating and delivering numerous partnerships across all of Live Nation’s portfolio of festivals, music venues and through its promoting / ticketing capacities led by Ticketmaster.
Jim’s department now manages all commercial aspects of 22 festivals and 20 venues around the UK, alongside the ticket access agreements such as those enjoyed by American Express through their “Preferred Seating” programme and O2 through their “Priority” proposition.
Prior to Live Nation, Jim worked at Capital Radio for eight years managing the Sponsorship and Promotions Team across 10 radio stations. Jim and his team delivered award winning promotional campaigns across the radio station network and specifically the Chris Tarrant Breakfast Show.
Magda Lojszczyk – Head of Film and Music Partnerships at EE
Synopsis: EE’s long-standing relationship with BAFTA and Glastonbury, and why EE’s partnership focus is not just about sport!
Magda has over 15 years of marketing and sponsorship experience in the entertainment industry. She is highly connected in the film and music industry having worked with film studio’s, distributors, music labels and festival promoters over the past decade.
Michelle Wright – Chief Executive at Cause4
Synopsis: Michelle will explore the assets and creative thinking that can help the arts compete effectively for sponsorship against the more developed world of sport.
Michelle trained at the Guildhall School of Music & Drama and played the violin professionally. A chartered marketer, manager and fundraiser, Michelle founded Cause4 after leaving the London Symphony Orchestra, where her achievements in private sector fundraising led to her being judged the Best Upcoming Fundraiser at the National Fundraising Awards in 2008.
Since setting up Cause4 Michelle has undertaken major strategic and business development projects, including campaign developments with a number of national charities and consultancy work for FTSE 100 brands, developing their cultural sponsorship programmes. She was awarded the title of Woman of the Year at the Women of the World Awards in San Francisco in 2016.
08:30 am – Registration, networking and light refreshments
09:00 am – Speaker presentations, followed by Q&A session
10:30 am – Close
*Please note that occasionally due to unforeseen circumstances ESA Breakfast event details are subject to change without prior notice. We thank you for your understanding.*
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