Join Team GB and ParalympicsGB on 26 November for an ESA Breakfast reflecting on the glory of Paris 2024 and how their commercial partnerships contributed to an unforgettable summer of sport.
The speaker line-up will include experts from Dreams (Annabel Howard, Marketing Director), British Gas (James Corcoran, Head of Strategic Brand Partnerships), Ocean Outdoor (Kevin Henry, Head of Content and Sponsorship) and TikTok (Tim Edwards, Sports Partnerships Lead – UKI & Nordics), as well as Team GB and ParalympicsGB Commercial Directors, Tim Ellerton and Jenny Seymour respectively.
Please note: you can also participate in this event via webinar – please click here to register.


James Corcoran
Head of Strategic Brand Partnerships, British Gas
James has a range of work experience in the field of account management and director roles. James started their career as an Account Executive at ISG Live in 2009 and gradually worked their way up to Senior Account Manager and then Client Services Director. In 2018, they joined Fuse as a Senior Account Director and later became a Group Director. Since 2023, they have held the position of Head of Strategic Brand Partnerships at British Gas.
Tim Edwards
Sports Partnerships Lead, TikTok
Tim is the Sports Lead for UK, Ireland and the Nordics at TikTok, having originally joined in 2020 to lead athlete partnerships for the organisation. Tim and the rest of the team are responsible for growing the sports content ecosystem and ensuring TikTok is the go-to platform for all sports fans. They do this by focusing on content strategy, partnership development, operational support and strategic events. TikTok has made a number of landmark partnerships in the sporting world over recent years, such as the UEFA Men’s & Women’s EURO, Women’s Six Nations and teams such as Burnley Women’s, Aston Martin F1, Team GB and ParalympicsGB.


Kevin Henry
Head of Content and Sponsorship, Ocean Outdoor
Kevin has over 30 years of commercial sales experience, specialising in the media and advertising industry. Kevin is responsible for Ocean Partnerships, establishing long term relationships with global rights holders and broadcasters including ParalympicsGB, Team GB, Special OlympicsGB, DeaflympicsGB, The All England Club, World Rugby and Discovery+. Kevin previously worked for high-profile advertising and media companies including ITV, Turner Broadcasting (CNN) and Channel 4.
Annabel Howard
Head of Marketing and Retail Specialist, Dreams
Annabel is responsible for leading Dreams’ 360 marketing campaigns and delivered all Dreams activations, including Power of Sleep, at the Paris 2024 Olympic and Paralympic Games. Annabel has a wealth of experience in marketing and brand management across various industries. With a strong background in strategy development, campaign management, and budget planning, she has consistently achieved exciting and engaging results across various projects. Her expertise in customer insights, brand positioning and marketing analytics make her a valuable asset in the marketing field.

The webinar recording is available exclusively to ESA members in our website event resources.
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