There is an increasing trend towards organisations putting purpose beyond profit at the heart of their brand. Millennials now expect more from the businesses they buy from, and work for.
The underlying questions for our industry are:
Will this translate into a growth in more purposeful partnerships?
How can rights holders create sustainable events that also deliver partner opportunities and profit?
Does this trend provide an opportunity for our industry to develop and use partnerships to deliver real societal impact, whilst at the same time evidencing the brand’s core purpose in action?
We hear from organisations that create real purpose-led partnerships to deliver societal impact (supporting the UN’s Sustainable Development Goals) and we learn how their efforts are rewarded with increased consumer and employee preference.
Confirmed topics and speakers:
How the The Ocean Race puts sustainability at the core of the event and in turn their partnerships.
Andrea Tagliamacco – Director of Business Development & Sustainability Partnerships, The Ocean Race
Lloyds Banking Group’s ground-breaking partnership with Mental Health UK.
David Rowsell – Head of Community Engagement, Lloyds Banking Group
Octopus Energy’s sustainability partnership with Arsenal.
Rebecca Dibb-Simkin – Product and Marketing Director, Octopus Energy
How Shelter works with partners such as B&Q to help people struggling with bad housing and homelessness.
Michael Stickland – Head of High Value Partnerships, Shelter UK
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***Parts of this event will be filmed by ESA for marketing purposes***
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