Join ESA and MKTG Sports + Entertainment on 13 November for an exploration of the role of sport and music as a powerful form of escapism in today’s challenging world.
With new pressures and tensions emerging in people’s everyday lives, sport and music are two major outlets used by fans to escape the complexities of life and indulge their passions.
Sponsorship in turn creates opportunities for brands to create meaningful connection by supporting experiences that give people a sense of relief, connection and joy.
This session will kick off with insights presented by Laurence Handley (Insights & Analysis Manager at dentsu Sport Analytics), followed by a panel discussion between thought leaders and sponsorship experts.
Moderated by ESA Chair Sophie Morris, the panel will comprise Gabrielle Carn (Creative Strategist at MKTG Sports + Entertainment), Alex Fennemore (VP of Brand Strategy at Live Nation UK Marketing Partnerships) and Tom Whiteside (Group Head of Sponsorship at Aviva).
The webinar recording is available exclusively to ESA members in our website event resources.
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